With SS18 styles coming out, we look at the washes, shapes, and styles for this season.
Picking A Style
SS18 is all about women’s straight jeans. They’re the most popular silhouette this season and can give off summer vibes with a blue denim or bright white wash. High-rise, straight-leg cropped jeans are being worn by every blogger and influencer around — creating a fitted waist, a slimming appearance down to the ankle and a stylish, straight hem. But which style complements your shape?
If you have a petite frame, you'll want to pick jeans that don't dominate your look. High-waisted trousers can create the illusion that you are taller as well as showing off your small figure. Low-rise jeans are also a good fit — wear with a cropped top in the warmer months to create a summery look.
Jeans are a great choice for highlighting your legs if you're tall. Low-rise with a straight or skinny leg will achieve this, or if you want your pins to look even longer, go for a high-waisted cut.
Naturally, the best style is the one you feel at your best in. Choose a style that you feel comfortable in and it’ll shine through.
A pear-shaped body is one that carries weight primarily around the lower parts of the body. A mid-rise style with a straight or bootcut leg can flatter your shape and elongate your legs. Try to avoid high-waisted trousers, as this style can make your legs look shorter.
Apple-shaped bodies tend to hold their weight around the middle. A straight-leg is again great for this shape, as it brings a focus to the legs. Match with a pair of heels to dress up the outfit.
Colours And Washes
Bring out the lighter shades and colours for the summer months, as SS18 is in love with coloured jeans. These come in the form of pretty pastel shades of yellow and pink which have taken inspiration from the catwalks, right through to cool khaki green washes which will have long-lasting appeal.
Frayed hems and ankle-grazing lengths are a great way to update the classic blue jean. If you want to take a more polished, work-appropriate approach, opt for crisp, clean washes. For denim in technicolour, look to the pastel shades of lemon and pink with touches of khaki green. Or consider stylish crops in Blossom pink and Cornflower blue for a real investment for the season. For a quirky look, choose a slit hem with exposed stitching to add an edge to any outfit.
Brands To Look Out For
For long-lasting fashion, take a look at some premium labels this season. Think Citizens of Humanity, Frame and AG. You’ll probably have already realised that these jeans are worth the price point thanks to their impeccable tailoring and fabric technology like J Brand’s Photo Ready fabric – which is ultra-slimming and promises to contour to your shape. This spring and summer, expect to see big-name brands from the jean scene, such as Paige Denim, with a unique offering of skinny and straight leg jeans that you won’t find anywhere else in the UK.