Tuesday, 21 July 2020

Oteyza

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Totem Fashion
Oteyza reinvents men’s fashion with a strong Spanish flavour, offering a fresh and authentic vision of tailoring that is about identity rather than fashion.
 
The established codes in men’s tailoring are only respected to be twisted to the point where, without being broken, they allow for the reinvention of the classic styles.

The Cordovan hat and coat get a new life from an avant-garde point of view by a conscious and provocative tailor’s firm that wants to transgress the codes of international menswear, in which material, imagination, craftsmanship, and elegance unite to offer the ultimate expression of a bespoke garment.

Oteyza’s founding couple came from the world of translation and interpretation (she) and economy (he), but in both cases there was something stronger running through their veins that needed to come out: tailoring. “Caterina’s grandfather and great-grandfather were tailors, and her grandmother worked in a tailor’s shop. I’m an economist, but my father has always had something to do with Merino wool cloths. We’ve always had a link with this world one way or the other, not from a fashion point of view, but from a more conceptual approach, from craftsmanship, from a way of working that is more focused on luxury,”

While the Madrid shop is five years old, they follow in the footsteps of three generations of tailors, and since opening the doors, they have been shaping the three pillars of their business: artisanal tailoring, industrial tailoring, and the prét-a-porter collections created each season to be presented internationally.