Thursday, 30 July 2020

Lazoschmidl - Margarita

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Totem Fashion
Set in 1989, in a Burger restaurant, to the music of Tina Turner this collection from Lazoschmidl, Menswear has been written as a romantic B-movie based on the story of two heroines on a road trip exploring love and independence.

The collection features an eclectic mix of colours and materials dressing the complete cast of a never-to-be-produced movie. We follow the couple's stop off’s as they travel Utopia. Settings for the movie range from cheap hotel pools to fast food restaurants and Karaoke bars.

A majority of the outfits are tailored in swimwear fabrics made of recycled PET bottles allowing their future wearer to jump into the pool fully dressed. As well as this, cow-print ensembles, retro stripes and lurex glitter biker shorts underline the overall nostalgic vibe – while hand-dyed denim, sheer organza shirts and sequin applications add a touch of indulgence.

Spring/Summer 2021 continues the jewellery collaboration with Saskia Diez presenting necklaces in rare crystals and stones - hand-carved and polished in a family-run stonecutters workshop in a small German town.

Like previous collections, almost every garment has been hand-sewn in the Stockholm atelier, further manifesting the idea of in-house craftsmanship and artisanal production – and proving that independent brands like Lazoschmidl can fully realize their vision based on the marriage of two creative minds.
See their video below.


Totem Fashion and Lazoschmidl
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