Tuesday, 22 September 2020

Tatras ‘Time Loop’

Written by Totem Fashion
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Totem Fashion
This season, TATRAS challenged the boundaries of its creative vision. The brand discovered a new evolution in terms of functionality. For AW20, innovative materials and ideas were developed, offering total cold protection with a new definition of both comfort and style.

Experimenting with mixed materials such as paisley print, military motif, and metallic tones, this collection gives shape to the thread of a ‘time loop’ transitioning from past to future.

Combining vintage elements with a contemporary appeal, TATRAS plays the patchwork game following no rules but its own. This winter sees bandanas abandon the neck to flatter shirts and wide pants, while glossy jackets adorn peace and love messages written with the brush of nostalgia. More than connected, Tatras has merged their designs into one garment. Each piece having its own time story to tell.

The brand designers settled on the content theme "Catching Light" for the AW20 campaign shooting. The theme expresses the notion that people can look towards hope and light despite the difficulties and unpredictable situation due to COVID 19.

The purpose of this title is “naturality” meaning being natural, in nature. This campaign was shot in beautiful places such as the mountains, river and deserts, featuring perfect daytime and sunset views. The concept originated from the origin of TATRAS, the Tatra mountains. The purpose of this shoot is to take back something to its origins of nature.