Monday, 11 January 2021

TATRAS AW20 Campaign "Chase the light"

Written by Totem Fashion
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Totem Fashion

The TATRAS latest Autumn Winter 2020 collection, starring Luka Sabbat and Raven Lyn was shot in the remote location of Jackson Hole, Wyoming.

TATRAS wanted to give influencers Raven Lyn and Luka Sabbat, the chance to escape their hectic everyday routines and experience a weekend of simplicity. Under normal circumstances, Luka is constantly filming, shooting and being asked to travel in and out of different cities around the world. He barely has a chance to sit still and appreciate what nature has to offer. The shoot in Jackson Hole was a rare chance for Luca to slow down.

Raven comes from a remote rural hometown in Michigan, and TATRAS wanted to give her a chance to revisit the atmosphere she grew up in. A place that would help reset and centre herself after a recent busy city schedule.

Rather than a typical weekend getaway to Aspen, TATRAS sent the two influencers off to the isolating environment of Jackson Hole, to live the “ranch” lifestyle that prioritizes respecting privacy, slowing down, centring yourself, and reconnecting with everything nature has to offer. Something that is typically overlooked while traveling & working throughout busy cities.

The natural beauty of landscape and animals throughout Wyoming embodies the true essence of what TATRAS is; wide open mountain valleys, rustic and modern architecture reflecting the unique heritage of the location. The perfect place to “chase the light".