Tuesday, 16 February 2021

Tatras Present Their S/S 2021 Campaign

Written by Totem Fashion
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Tatras

Tatras - Luxury down jacket brand for men and women has released a truly artful campaign for their SS21 collection.

Founded in Japan and designed in Italy, this latest collection from Tatras transports the viewer to an untouched desert landscape brought to life through CGI. The whole concept involves magical realism and also brings in wholly unexpected cameos.

In a nod to the Tatras mountains, in several takes a sheep drops in, while others see the desert allegorically flecked with rain, contradicting both the location and the digital process. Shot by photographer Bethany Vargas on models Justine Biticon and Jaron Baker, the SS21 collection offers an original approach to down, focusing on where outerwear is worn.

Tatras outerwear prides itself on offering the highest quality with impeccable construction, made from exclusive Japanese performance fabrics and Italian-milled wool. Ultralight down is spotlighted with masterful details from hidden minimalistic stitches and an elegant gloss to a light back body allowing for a spring breeze. A bolder offering comes in the form of blouson-like designs, embracing femininity with gathered details and statement cuts.

Going quite literally from day to night, Tatras reveals the orbit of its unparalleled designs.