Friday, 19 February 2021

Alvaro Mars SS21 Unveils Mavra Solar

Written by NAMESldn
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Alvaro Mars

Designer Alvaro Mars welcomes you aboard the Mavra Solar which will transport you through space to the first runway on Mars.

This collection is a statement of how Alvaro sees his perfect world, where garments are made out of recycled pieces of fur, leather and fabrics in a sustainable way and everyone is free to live life to their fullest potential.

The story of the Mavra Solar collection begins when humanity runs away from earth in search of a new reality. Searching for a place where the breaking of canons and rules is normal. A place where the most sordid of dreams can come true.

In this chaotic maelstrom of emotions and illusions, Designer Alvaro creates an utopian scenario where patriarchy is not the basis of the system, he blurs the lines between gender roles with the visibility of all human kinds. Civilians are not oppressed by the colour of their skin or their genitals, it is just humanity pursuing authentic feelings in the endless search for vividness and life, and the expression of the purest beauty.

Alvaro Mars is a European Fashion Brand aiming to create emotions through design, playing with volumes, materials and colour. Seeing fashion as a form of art without taking it so seriously. As main inspiration, the Mediterranean subcultures try to ironize them creating a caricature of reality with a social message.

Led by the theatrical part of life and interpreting beauty as the maximum expression of guttural feelings, this collection is composed of volumes, visual hyperboles and shapes that evoke emotions in the recipient. Alvaro finds his source of inspiration in the women of his life just as Almodobar does in his film “All about my mother” (1999).

First taking as a reference, his mother’s passion for tennis, her strength and independence - reflected in both shapes and finishing’s. He used his grandmother’s taste for exuberance and theatricality, noticeable in the textile richness. Through all of this he gives worship and homage to his muses and romanticizes them to their maximum expression.