Sunday, 21 February 2021

Life Before Birth By Eftychia Karamolegkou

Written by Eftychia Karaamolegkou
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Eftychia Karaamolegkou

Eftychia Karamolegkou's seventh collection marks a turning point for the brand. The end of something old and the beginning of something new.

Influenced by the current climate, the intense emotional struggle, fear, isolation and depression - the designer takes a step out of this mental torture, towards seeing the Eftychia woman with new eyes. A re-designed logo and visual identity symbolise this shift in thinking.

Sometimes a thing must be broken In order to come back together.

The collection captures the essence of Eftychia, incorporating facets of classic men's tailoring into the woman's wardrobe, from the inside out. We can see an abbreviated dress worn over trousers, creating a unique proposition for suiting and slimmer tailored trousers contrasting with the bias cut of previous collections.

Metal hardware becomes a new focus of the collection. Visible zip fly fastenings and buckles on trousers and skirts for both function and decoration, contrasted by shirting wrapped and twisted around the body to add a softer, more sensual layer.

The colour black - usually disliked by the designer, is used in this collection for the very first time to depict the season's darker mood, along with deep shades of aqua and purple.

We also see threads coming through from previous collections, which have evolved and advanced such as the hybrid jacket and cocoon legged grandpa trousers. The colour brown also continues to be central to the Eftychia brand.