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 Tuesday, 04 May 2021

TATRAS launches 2PAC/Sly & the Family Stone capsule collection

Written by Totem Fashion
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TATRAS releases an urban fashion collaboration for SS21, a t-shirt capsule collection inspired by world-famous music artists.

Tatras, the famous Japanese outwear brand, launches 2PAC/Sly & the Family Stone, a capsule collection inspired by the impact of music.

From hip hop to rock, and across all the other music genres, music has always been a popular medium that further expresses ones’ individuality. Music is all-encompassing and allows us to draw inspiration from it, provoke thoughts, ignite changes, and speak a language we can all relate to on a human level.

The history of music is as much visual as sound-based – a point of view of familiarity that has ultimately become relevant cultural moments to the sign of our times.

With that in mind, the inspiration for TATRAS’ SS21 t-shirt collection was inspired by poster archives, magazines, old album covers, and concert footages with a particular eye on their impact both then and now. Through this lens, TATRAS approached the design of this collection in the spirit of each artist's iconography and a fresh perspective through relevant motifs.

About Tatras

TATRAS is a luxury down jacket brand for men and women founded in Japan and designed in Italy. TATRAS was founded in 2006 by Masanaka Sakao with the mission to perfect accessible, beautiful down jackets. The result was outerwear of the highest quality with impeccable construction, made from exclusive Japanese performance fabrics and Italian milled wool.

Tatras grew organically throughout Japan based on its unparalleled reputation for utility and luxury, appealing to those who truly love fashion. Since then, Tatras has expanded its global reach, showing ready-to-wear for men and women during Paris Fashion Week. Sakao’s vision has evolved to express the emotion of the brand in fashion and culture collaborations on the runway and in retail experiences. As a creative director, he continually seeks knowledge and ingenuity, creating products that are truly unique to the market.

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