Monday, 17 May 2021

POPS&LO: slow-fashion, timeless womenswear

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The independent fashion galaxy has a new star shining today: POPS&LO. Born out of the pandemic stillness, this 100% British brand feels like a gust of spring air. Although young, this local brand has a clear vision in mind: empowering every woman to feel feminine and confident every day with unique garments made to order.

POPS&LO is a British, independent womenswear brand that takes slow-fashion and premium quality closer to its clients. The timeless elegance of POPS&LO collection is 100% made in the UK and developed to be environmentally friendly and long-lasting.


POPS&LO: Behind The Brand

Fashion stylist, mom and entrepreneur Lola Royle launched POPS&LO during the pandemic. Lola, a positive example of a determined woman, knows how female bodies never stay the same and wants her feel-good pieces to adapt to every body shape by fusing comfort and luxury feeling. The result is POPS&LO functional and premium womenswear collection, handmade to order in small batches. Every piece is a work of attention and dedication that takes up to 21 days to be ready to ship. Slow fashion means a bespoke experience and sustainable production

Locally Made, Globally Friendly

The young brand has got a green heart. Respect for the environment and thoughtful local choices are the two key features of POPS&LO in-house production. This British premium label adopts a zero-waste policy; it selects its raw material in the UK and every element is made locally in Britain. Wearing a custom-made POPS&LO dress is a journey across the Island! So you will discover that all the fabrics are exclusively produced for POPS&LO in Leicestershire with high-quality polyester silky charmeuse, and its signature COROZO fish-eye buttons - applied to collars and blouses - are handmade in Bourton-On-The-Water, in the Cotswolds. The fine silky-covered buttons are handmade just outside of London with the same luxury fabric used for the dresses. While supporting small businesses, Lola's brand set to have a positive impact on the environment. The fabrics are digitally printed via sublimation, a process that ensures a lasting and vivid design that will not fade or crack with the usages. This eco-friendly printing solution uses heat instead of water and it beautifies the delicate silky texture and its luxurious sheen.

The COROZO buttons are 100% biodegradable and made from the Tagua Palm nuts, a tree growing in Central American equatorial rainforests. These nuts turned out out to be a green alternative to ivory, mother-of-pearl and plastic, spreading fast in jewellery and dressmaking. These sensitive choices make POPS&LO a local and global sustainable label that feels like pure pleasure on the skin.

Let your eyes get lost in the lovely micro pattern of POPS&LO dresses; they will follow you every day and day to night. Feel the comfiness and freshness of stretchable silky charmeuse, enjoy the smart touch of the casual pockets in each style. POPS&LO collection has a jaunty and bon ton spirit that will never go out of fashion.

Discover POPS&LO premium handmade womenswear collection online and follow the #thepopsandloway on Instagram.