Thursday, 01 July 2021

TEES4TREES: Ecosia nature-inspired tees for a greener world

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Liv Lee for TEES4TREES

In an attempt to reduce our carbon footprint, we may adopt sensible choices such as buying secondhand clothing, switching to LED lights or public transport; maybe even changing our search engines! Ecosia, the green search engine for excellence, is now partnering with visual artists with nature-inspired T-shirts to plant trees.

TEES4TREES is the very first fashion campaign launched by Ecosia. In partnership with Teemill and 8 global visual artists, Ecosia will dress you in ecological and nature-inspired T-shirts and the world with more trees.

Ecosia proposed itself as an ecological alternative to ordinary search engines by using its advertising profits to plant trees. So far, Ecosia has planted over 125 million trees in support of environmental projects including the restoration of desertified land in the Sahel in Burkina Faso and the empowerment of its community and the partnership with the Jane Goodall Institute Austria to protect chimpanzee habitats in Uganda. At today's date, the green search engine has been supporting 60 tree-planting projects in over 30 countries and it works with trustworthy NGOs and tree-planting organisations. Its first-ever fashions campaign in partnership with Teemill marries Ecosia's eco-conscious mission with fashion and graphic art.


Ecosia asked eight visual designers to tell their special relationship with nature with their best tool: art. Each artist created a personal design to recount their link with the surroundings, their hopes for the future and what they think can be done to make hope come true. Each tee is a personal story and it will be printed to order by Teemill. Teemill will ensure that the production follows sustainable practices: the T-shirts are carbon-negative and made with 100% organic cotton certified Global Organic Textile Standard (GOTS) from socially responsible factories run with renewable energy that are SA8000 certified. TEES4TREES T-shirts are available at £25 TEES4TREES T-shirts are available at £25 from Teemill and each purchase will turn into 20 new trees planted in threatened biodiversity hotspots in collaboration with local communities. The life of a TEES4TREES T-shirt will not end with its usage: Teemill will apply its circular design principle to these tees so that once an Ecosia Tee is worn out, it can be sent back to Teemill to be recycled into a new fashionable product.

Hannah Wickes, Chief Marketing Officer at Ecosia, said: 'We’re excited to be launching Ecosia’s first-ever fashion collection in partnership with these eight incredible global artists. From deciding which search engine you use, to how to book a holiday, to the clothes you wear, every action in our lives can impact the climate crisis and contribute to the health or destruction of the planet. With TEES4TREES, we want to allow our users an opportunity to plant even more trees, explore the circular economy and celebrate the work of these environmentally-conscious artists.'

Meet The Artists

The eight visual artists who answered Ecosia' call are Marcello Velho from Brighton, UK; Liv Lee from Sydney, Australia; Grace Owen from Louisiana, US; Jordan Kay from Seattle, US; Yeye Weller from Münster, Germany; Gregory Page from Geneva, Switzerland; Clémence Gouy from Amsterdam, Netherlands; and Hola Lou from Merida, Mexico. They were given an open brief to create a design around their relationship to nature and their hopes for the future, bringing in themes such as climate activism, intersectional environmentalism, regeneration and wildlife protection.

Clémence Gouy, visual artist and Ecosia Tees designer, said: 'Art and visual storytelling are a powerful tool in activism, and I try to use my art as much as I can to support causes and values that are important to me. I’m happy and grateful if my illustrations can help raise awareness about environmental issues, protect wildlife, amplify and empower local community voices. I hope it will resonate with people and help ensure more trees are planted and more sustainable projects are developed across the world.'

Discover TEES4TREES online to make a change.