Thursday, 22 July 2021

Halo by Dancing Leopard. New life to nylon

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Halo by Dancing Leopard

To be more sustainable, how much can a brand change? Considerably and, sometimes, the renovation leads to new projects without denying their origins. The British-Ibizan label Dancing Leopard presents Halo, a brand-new label consisting of three mini collections.

In its journey to become more eco-friendly, the British company Dancing Leopard has recently launched a brand new label, 'Halo', made with regenerated and high-performance fibres.

Dancing Leopard, founded in 2009, set the goal to switch to more sustainable production. During its renovation, it ended up doing even more with the launch of its side label called 'Halo'. Halo represents the natural destination of today's need for an eco-conscious fashion industry where existing materials take new life. The Founder and CEO of Dancing Leopard, Jade Hildreth, stated: 'HALO is where we want to be as a brand; creating the unique styles that our customers love, with fabric that puts the planet first.' 

Halo, The Brand

Halo by Dancing Leopard is made up of three mini-collections: a line of performing activewear, a womenswear line in organic cotton and a chlorine-resistant swimwear range. Halo swimwear, at the centre of this article, shows us how a 'spin off' can equal the original and does even better. The signatures of Dancing Leopard are bold colours and daring prints, the same is found in the brand-new Halo swimwear collection. The new range features juicy and zesty neons, passepartout black monochrome, fierce animalier and floral prints.

The revolutionary key of Halo swimwear is ECONYL®, regenerated nylon. The material is sourced from discarded scraps and nylon waste and is give new and endless life without losing its qualities and properties. The regenerated fibres are then used to create a new long-lasting fabric,  Vita PL, which is resistant to chlorine and suncare products.

Halo by Dancing Leopard activewear, swimwear and organic cotton womenswear collections are available online in sizes 6 to 18 and with a price range of £32 to £75.