Since he was a child, he has been nourished by the female figures around him composing his main inspiration source.
From the grace to the guts, he has created a character that embodies all the values transmitted by his grandmother, a muse. Lolita is a concept, Lolita is a statement, Lolita is a cry of freedom.
Following his instincts as the only rule when creating, he has developed a capsule collection full of symbols and details that pays homage to his Mediterranean heritage. From the printed recycled leather to the colour, Álvaro has kept developing his hyperbolic aesthetic to a pure form where nothing feels empty anymore.
Fashion is not just clothing, is a way of transmitting a message. Activism is key nowadays and he wants to use his voice to speak up and stand up for freedom, love and equality.
Creative Direction ... Alvaro Mars Photography ... Isabel Rovira ( @isabelrovirasalvador ) Styling ... Eduardo Jairycovich ( @eduardojairycovich ) Photography assistant ... Alicia Pastor ( @aliciapastorva ) Grooming ... Almudena Traver ( @almudenatraver ) Models ... Adama Sene ( @_blackmagik_ ) & Kelly ( @mrs_malavo )