Tuesday, 28 September 2021

Alvaro Mars SS22 - “Lolita under 81 degrees”

Written by Monica at SUM OTHER
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A love letter to all the women in his life that have influenced him in every possible way.

Since he was a child, he has been nourished by the female figures around him composing his main inspiration source.

From the grace to the guts, he has created a character that embodies all the values transmitted by his grandmother, a muse. Lolita is a concept, Lolita is a statement, Lolita is a cry of freedom.

Following his instincts as the only rule when creating, he has developed a capsule collection full of symbols and details that pays homage to his Mediterranean heritage. From the printed recycled leather to the colour, Álvaro has kept developing his hyperbolic aesthetic to a pure form where nothing feels empty anymore.

Fashion is not just clothing, is a way of transmitting a message. Activism is key nowadays and he wants to use his voice to speak up and stand up for freedom, love and equality.


@alvaromarsinfo alvaromars.eu
Creative Direction ... Alvaro Mars
 Photography ... Isabel Rovira ( @isabelrovirasalvador )
 Styling ... Eduardo Jairycovich ( @eduardojairycovich ) Photography assistant ... Alicia Pastor ( @aliciapastorva ) Grooming ... Almudena Traver ( @almudenatraver )
 Models ... Adama Sene ( @_blackmagik_ ) & Kelly ( @mrs_malavo )