Thursday, 30 September 2021

Oola - What The Fuller Figure Deserves And Demands

Written by Saskia Osmond-Evans
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Oola Lingerie

Style or comfort, we often have to choose one or the other when it comes to great fitting plus size underwear. 

Newly launched Oola Lingerie is set to change this dilemma and will ensure you always have a premium lingerie collection that is not only luxurious, contemporary and desirable but also designed to incorporate sensational support, tailored fit and built-in comfort that promises to embrace and empower curvy women, whatever their size or shape.


Oola is the creation of lingerie obsessed co-founders Sarah Maskell and Tiggy Derham, who between them have gained over 20 years’ expertise in design, development and production within the plus-size retail industry.  Commenting on the brand launch Tiggy Derham says: “A perfect fit is our passion and we are determined to transform the accessibility of stylish, contemporary and colourful underwear.  We believe that it’s the technical features and premium details that sets us apart.  We wanted to create a brand that reflects our fanaticism and knowledge of designing great plus size lingerie and plan to bring our customers together, to create a community that is as uplifting as our styles.”

Key design considerations and size availability are paramount and the Oola team know the technical science to deliver the best comfort, support and fit.  Oola Lingerie genuinely understands the fuller figure, as their designs are perfected on real women, with varying proportions and are reworked where needed until every last detail is perfected.

This is clearly shown in the technical elements of their bras, where plush, brush-lined elastics are used on the underside of the strap to minimise shoulder rub, while the bra closure is designed with a soft-touch wider hook and eye, which prevents any digging in and guarantees greater ‘on-skin’ comfort. The underwiring is key to underpinning a perfectly constructed bra cup and the strengthened wires are specially moulded to flow seamlessly around the breast to eliminate underarm discomfort.  Wider back panels create a back-smoothing silhouette and reduced strap length removes pressure and eliminates the bra from cutting in, helping to improve support and posture. 
The new Oola Lingerie collection showcases a beautifully sumptuous range of coordinating bra and knicker sets in premium lace, in a breadth of colours that range from the practical nude, white and black, through to a stunning turquoise and cerise pink.  There are also some beautiful two-tone lace and mesh sets in dusky rose and ivory and navy and lilac, as well as a striking colourway in black and red.

The bra size range is in a 38-46, cup D-G and available in a variety of styles that include padded/non-padded and plunge, as well as the increasingly popular longline and non-wire bralette.  While knicker shapes come in a size 14-32 and include a high waist brief or thong with contouring panelling, to give the best support and style front and back.  

We know that one size doesn’t fit all, but are confident that Oola Lingerie will be the best size, style and comfort to accentuate, celebrate and fit you.