Friday, 01 October 2021

Yours.Truly. reaches new levels of fashion customisation

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Yours.Truly.

We all want ethical fashion but we also wish to personalise our shopping experience. InFashion Technologies created Yours.Truly., an award-winning project.

Presented at a dedicated CreaTech day at London Tech Week, Yours.Truly. by InFashion Technologies, has been nominated as one of the 'Ones To Watch 2021' by the Creative Industries Council.


The ‘Ones to Watch’ list is published annually by the Creative Industries Council (CIC), with support from Digital Catapult, Facebook, Moore Kingston Smith and UKRI (AHRC) to highlight such breakthrough CreaTech businesses from across the UK. It is a showcase of the 100 outstanding UK CreaTech businesses working at the intersection of creativity and technology.

The highlighted project of InFashion Technologies is Yours.Truly., a platform that aims to take fashion personalisation to a whole other level. Prioritising the customer’s individual colours to create unique fashion collections for each of them. These collections are colour-matched, custom lists of independent, contemporary and ethical fashion pieces. Making fashion a truly personal experience, which was named, Yours.Truly.

Welcoming the 2021 CreaTech Ones to Watch list, Minister for Digital and Culture Caroline Dinenage said: 'Our creative industries are an economic powerhouse and it's no surprise that the 2021 Ones to Watch list includes 100 businesses with big ambitions. Creative technology has transformed our lives, it was central to keeping us entertained during the pandemic, and will be at the heart of our recovery as we build back better.'

InFashion Technologies, now being an ‘award winning’ company, keep working towards the future of fashion, to break through traditional shopping experiences. Using machine learning and colour quantification technologies, they aim to deliver pioneering solutions that change the face of personalised fashion and shift the focus from quantity to quality consumption.

Learn more about Yours.Truly. online and on Instagram.