Meggan Grubb officially announced that she was launching her own collection with global activewear brand Bo+Tee on 5th October 2021. Initially, in true YouTuber style, she broadcast the news to her 465K subscribers, before later revealing the collaboration to her 1.3M Instagram followers.
This follows her sell-out Valentine’s Edit with the brand back in February 2021 making it her second collaboration with Oh Polly.
Followers were invited to sign up to receive exclusive early access to the collection where they were able to shop the pieces before anyone else. Early access was given to everyone who signed up at 6pm on Thursday 7th October 2021. After this, what was left of the collection was then available for everyone else to shop at 3pm on Friday 8th.
The sunset inspired collection consists of figure-flattering fits and a warm colour palette, including shades of coral, pink, purple and yellow.
Consumers have the choice of crop tops, biker shorts, leggings, sweatshirts and joggers in sizes ranging from XXS - XL.
Meggan Grubb said:
“I can’t believe I’ve launched my first activewear line with one of my favourite activewear brands, Bo+Tee! After how much my audience loved my Valentine’s edit back in Feb, the brand invited me back to design my own collection from scratch and here we are!! I wanted to create the perfect gym sets - simplistic but the material and fit does the talking with super flattering cuts on the sports bras and bum hugging comfiness in the bottoms. The 4 colours are inspired by a sunset, to say farewell to another summer and hello to Autumn: purple, pink, orange and yellow to represent that golden hour glow. These colours and fits look incredible on all body shapes and skin tones, which I also wanted to ensure came across in the campaign shots and imagery. Everybody deserves to feel amazing in their gym clothes and I hope this range makes everyone feel that!”
Bo+Tee is the sister company of Oh Polly, selling fitness accessories and activewear globally. Their mission statement is to make people look and feel their best through form fitting activewear which combines innovation, style and function. Bo+Tee is one of the few UK activewear brands which designs and produces its own garments. As a result, they combine both exceptional quality (which they carefully control) with unique trends and performance driven styles.
Visit www.boandtee.com for more information.