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 Tuesday, 01 March 2022

Jenn Lee A/W 22 Collection Digital Presentation

Written by Roxanne Chen
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Jenn Lee

A collaboration between fashion and technology is becoming an emerging trend. We witnessed a lot of digital showcases during Fashion week, some designers really stood out and made the most out of technology, one of them is JENN LEE.

Award-winning production company Renovio Picture brings Jenn Lee's new VR treasure hunt to life.

About The Game

A combination of reality and JENN LEE’s virtual world. In the game real models are wearing physical garments, allowing players to see the actual look on a body and at the same time explore fantasy worlds. Thanks to the design by the Using Unreal Engine* the players will experience an ultra-realistic experience with the treasure hunt from an immersive first-person perspective. The aim of the game is to collect 3 “Love Buttons” for a limited amount of time. If you have successfully completed the quest, you will unlock the standout looks from JENN LEE’s new FW22 collection. In the past high-profile press has shown great interest in Jenn Lee digital presentation, with American Vogue and BBC amongst those who appreciated her 21FW digital VR presentation.

About The Collection

A combination of punk elements and signature for JENN LEE elements. From bright red reworked leather to brass buckles, together with the multifunctional zips and statement berets make the collection. The light weight jersey fabrics along with the heart shape buttons/ zips give the female body a tight-fitting silhouette accentuating and celebrating a woman's body. This time, JENN LEE upcycled leather garments by dismantling them and repurposing the pieces into signature looks.

Jenn Lee’s Work

To promote the FW22 collection JENN LEE is collaborating with three three Taiwanese female artists - Kiwi Lee, I Hua Wu and Nikki Hsieh. She has given these women the freedom to explore the collection through their eyes, focusing on and exploring the unchanging enthusiasm and confidence of a JENN LEE woman. No matter the universe or reality, the main goal of the brand is to encourage powerful femininity.

Explore the VR A/W 22 digital presentation by Jenn Lee. 

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