Sunday, 10 April 2022

Oxford Street and Amy Jackson launch BEYOND NOW

Written by Rachel Johnson
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After the success of last year's campaign, Oxford Street is getting ready with a new edition of BEYOND NOW featuring actress and activist Amy Jackson.

From Friday 22nd to Sunday 24th April, Oxford Street invites you to BEYOND NOW WEEKENDER, while actress Amy Jackson launches her BEYOND NOW Edits and capsule collection. Save the date!

Oxford Street's BEYOND NOW is back...

After the success of last year's BEYOND NOW campaign, Oxford Street is ready with a new calendar of events and launches with actress and activist Amy Jackson as its special partner.
The wait is not too long for Oxford Street's new sustainability awareness campaign, BEYOND NOW 2022, during the month that the nation comes together to mark Earth Day on Friday 22nd April. In its second year, BEYOND NOW showcases the ever-evolving journey that some of the UK’s most beloved brands are on to create a brighter future for our high street, enabling us to shop and socialise more responsibly.

Save The Day For Beyond Now Weekender

From Friday 22nd April to Sunday 24th, Oxford Street will launch its BEYOND NOW WEEKENDER: a jam-packed series of sustainability focussed experiences, events and workshops, as well as the launch of responsible products and menus.

Here is a sneak peek of what Oxford Street and some of the most loved brands on the high street have prepared for you:
(bulleted list)
- As part of their Project Earth commitment to exploring circular retail models and experiences, Selfridges offers resale, rental, repair and refill services.
- Visitors can dine at the new vegan restaurant, Adesse.
- ‘Jar and Fern Terrarium’ and sneaker cleaning workshops await at Adidas.
- Mini in-store events at Boots will focus on plastic-free periods, a recycling scheme and more.
- Numerous activities have been scheduled by John Lewis & Partners including tastings of sustainable brands such as Black Cow Vodka and Belazu, and shoppers can recycle their empty beauty packaging to receive £10 off their next purchase.
- The Body Shop’s refill station is a must-visit featuring 12 best-loved shower gels, shampoos, conditioners and hand washes, plus the store has also introduced 40 shades of vegan Fresh Nude foundations made from 95% natural origin ingredients and housed in 100% recyclable packaging.
- An ethical tour of the Lush store offering behind the scenes of product invention, insights and generous samples.
- Shoppers can bag themselves a tote bag at Asics made from recycled store banners.
- And more...

Amy Jackson for Oxford Street

Actress and activist Amy Jackson is this year's Oxford Street partner. As a part of the campaign, Amy has curated her own Oxford Street BEYOND NOW Edit featuring 70 handpicked cruelty-free and recycled products across fashion, wellness and homeware. Taking inspiration from timeless ‘90s runways and iconic movies such as Clueless, Amy has put together a Spring/Summer capsule collection consisting of 7 looks with pieces from over 20 Oxford Street brands to encourage shoppers to shop better.

Oxford Street's Pledge: The Beyond Now Promise

What’s more, Oxford Street has launched a pledge, THE BEYOND NOW PROMISE, and is inviting shoppers to join its collective commitment, #mybeyondnowpromise, by submitting their personal promises to drive change towards a brighter future, no matter how big or small. This could be anything from re-styling their wardrobe with a mix of old and new season buys to jumping on a bike for a shopping trip. By submitting a promise, shoppers can win £500 to spend in their favourite stores, as well as a responsible day out on Oxford Street.

Amy Jackson offers her promise: “As a lot of people might know I have been an advocate for a sustainable lifestyle for quite some time now, and whilst shopping is one of my biggest loves, so is looking after our planet. This Spring, not only do I want to re-visit some of my favourite looks from my wardrobe from the past 15 years because I don’t believe in wearing items just for one or even two seasons, but when I am shopping on Oxford Street for new season buys, I will make a conscious decision to look for vegan pieces that I can wear for years to come and that are made responsibly.”

This April hitting the (high) street for some Spring shopping can be a very green occasion. To know more about the special events, launches and offers by Oxford Street and partners, visit the website and make your promise.

Hungry for more sustainable events? Keep both eyes on Fashions Finest's news.