Tuesday, 14 June 2022

HARMUR’S Dream for lie-ins, lunches and late nights

Written by Hum Fleming
Rate this item
(1 Vote)

When designing this collection the three founders couldn’t stop imagining themselves at ‘long lunches when you just stay all day’ to ‘when you wake up in your outfit after dancing all night’, and ‘people watching, whilst sipping rosé’ to ‘balmy evenings watching the water’.

Fiercely femme brand HARMUR launches their Riveira Revival Collection in time for Ascot


A femme fetale only requires the occasion to detonate their flare. And as Ascot kicks off this summer, what does one do with such strict dressing rules? Ascot is a tricky one to dress for. "Straps of one inch or greater" and "Dresses or skirts falling just above the knee or longer".

The latest collection inspired by the most frivolous of fancies, “riviera revival” by HARMUR covers all delights.

These are clothes to make you feel romantic, fabulous and properly dressed up. Clothes that you want to stay out all night in and clothes that add to your energy

Known as the home of the backless party top, HARMUR offers elegance and impeccable quality with a healthy dose of slinky sex appeal.

The brand’s signature draping is updated this season with soft, ‘oh so sparkly’ sequins and the classic high-neck, wrap style silhouettes are made vacay ready with their sorbet colour palette and prints. Fiercely feminine and effortlessly elegant, ‘Riviera Revival’ has wedding
season and summer events covered whilst offering that little something extra that you won’t be able to say no to.

Star styles this season include the jewel like sequin party tops lined with silk, the full length knot dress and the shimmying, glitzy mini dresses. Whilst summer sparkle is definitely a theme, the brand still stays true to its love and expertise for beautiful silk and fabrics, pairing party tops with stunning cascading skirts, timeless palazzos with matching tops and billowing silk chiffon sleeves with tailored cuffs.

Sequins are matched to exact Pantones and every HARMUR item is finished by hand making them investment worthy pieces to wear time and time again.

Luckily HARMUR have a beautiful array of dresses that all comply with the Royal Enclosure rules and look sensational on! Discover their lookbook and more pieces here and online at Selfridges and other online retailers.

If you're not into the pomp of Ascot, why not register your interest for our upcoming fashion events during london fashion week? Sounds like a good excuse to get dressed up, don't you?

More brand features this way.