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 Thursday, 21 July 2022

ArdAzAei's "Midnight In The Persian Garden" couture collection

Written by Lucien Pagès
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The new Swedish luxury womenswear brand presented its first couture runway show in the Salle des Textiles of Paris’ Musée des Arts et Métiers during at the Paris Couture Week.

ArdAzAei debuted in Paris and opened the doors of its "Midnight in the Persian Garden’, an enchanting A/W 2022/23 haute couture collection.


About The Maison: Ardazaei

With ateliers in Paris and Stockholm, ArdAzAei is where Persian heritage, Swedish modernism and French savoir-faire collide. As a luxury womenswear brand engaged in the search for the sublime, ArdAzAei eschews trend-based consumption to instead offer made-to-measure couture, and one prêt-à-porter collection of formalwear per year, released in drops according to the seasons on the digital flagship ArdAzAei.com.

Midnight In The Persian Garden: The Concept

Midnight In The Persian Garden is an earthly manifestation of an imaginary paradise, where architecture and horticulture were brought together into meticulous perfection, the Persian garden was the point of inspiration for ArdAzAei’s debut couture collection.

Ardazaei And The Global Organic Textile Standard

The beauty of high-end fashion can go hand in hand with ethics and transparency, very felt matters for today's conscious consumers. ArdAzAei focuses on working with textile suppliers that disclose the details of the origins and processes behind its products, tracing each fabric right through the supply chain of raw materials, yarn spinners, weavers, printing and dying techniques. Transparency also relates to how the company operates. Thanks to its commitment, ArdAzAei received the Global Organic Textile Standards (GOTS) certificate in 2022. GOTS is the leading textile processing standard for organic fibres, which assesses many ecological and social-ethical criteria of the entire textile supply chain, covering not just the fabric used, but the entire end-product. ArdAzAei is proud to announce that two of the couture collection’s silk gowns are certified organic through GOTS.

About the collection: ArdAzAei's Midnight In The Persian Garden

A poetic ode to the transcendent beauty of nature, ‘Midnight in the Persian Garden’ honours the incredibly complex systems of engineering required to create such sublime spaces through couture’s intricate techniques of smocking, pleating, embroidery, and appliqué.

An evening wear haute couture collection of red-carpet gowns and cocktail dresses; tailoring, jewellery and accessories. The collection sees a recurring reference to the Persian Rose and the Parrot Tulip, with the flowers informing silhouettes, three-dimensional sculptural forms, and elaborately embroidered jacquard. Sharp tailoring in the form of contemporary women’s suits see sleek jackets and flared pants with hypnotic floral patterning evoking the undulating chaos of nature’s rhythms.

Another key theme running throughout the collection is the dynamic between mathematic forms of composition – a key element of Persian garden architecture – and the craft of the handmade, evident in crystal sequins custom-cut to the lines of the ArdAzAei logo. The logo has been designed by M/M (Paris), and it is then hand-embroidered to create organic forms.

The dynamic is also tangible in an evening dress with well 60 metres of fabric pleated and cut into geometric shapes appliqued to its top, while 100 hand-painted pleated fans go into the construction of its flared skirt. To realise such intricate forms of construction, the collection is made in France in collaboration with highly skilled couture artisans focused on upholding the highest craftsmanship and material standards. The show venue, the ‘Salle des Textiles’ at the Musée des Arts et Métiers, pays homage to the country’s rare artisanal expertise

“I have been searching for the long-lasting beauty and respect for nature that you’ll find in the Persian garden, some of which date back to as early as 4,000 BC”, says Bahareh Ardakani, ArdAzAei’s founder and creative director.

This is reflected in our endeavours to certify part of our collection to the Global Organic Textile Standard (GOTS), and why this collection is made in France with the country’s leading couture artisans. Every detail is precious, and we want to express the feeling of walking through a Persian garden in the midnight to the smallest of details”.

If you see a skirt moving like the wings of iridescent butterflies, it is not by magic - it is Midnight In The Persian Garden.

To discover many other ethical maisons, browse Fashions Finest archive and find the latest news from the catwalk on our Instagram page. Receive relevant news in your inbox every week with our Friday newsletter.

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