Tuesday, 26 July 2022

Wild Clouds debuts New collection

Written by Wild Clouds
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Wild Clouds

Disenchanted with the throwaway culture of the fashion industry, Wild Clouds founder Franny Collingham started changing her buying habits for the better.

Soon, the day came when she couldn’t find clothing that was well designed in unique prints that met her sustainability standards - so she decided to make her own.

Wild Clouds was born.

The new organic cotton & linen collection is available in a jumpsuit at £95, shirt at £55, trousers at £48 and shorts and cami at £35 in both a midnight blue hue adorned with enchanting and whimsical little beasts, bursting with wonder, inspired by mythical stories. And their celestial cloud print, featuring bright emerald clouds with pan the god of the wild making a friendly appearance.

Wild Clouds clothes are made in South London in small batches, using a beautiful blend of organic cotton and linen, which gets better with age. So whether you’re here looking for ethical loungewear, fun workwear or something for your next holiday, Wild Clouds might just have a magical outfit that can do it all.

Staying true to her principles and using her 15 years of retail supply chain experience, Franny conducted extensive research into local production and the most planet-friendly materials out there. Wild Clouds reject seasons and trends, and create timeless, simple clothing that can be worn all year.

To discover many other ethical brands, browse Fashions Finest archive and find the latest news from the catwalk on our Instagram page. Receive relevant news in your inbox every week with our Friday newsletter