Thursday, 28 July 2022

ASOS X Fnatic, the fashion-forward gaming apparel

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Fashion-for-all and e-gaming make a unique mix: a unisex, sporty collection co-created by ASOS and Fnatic available from this July online.

This first-of-its-kind collaboration sees the global fashion destination ASOS stocking a range of co-branded Fnatic e-sports apparel for all.


Asos Meets Fnatic

If you were looking for another sport-related fashion collaboration (internal link to, your curiosity will be satisfied. In a first-of-its-kind move for the fashion industry and as part of a continued partnership, global fashion retailer ASOS has worked with e-sports performance brand Fnatic to curate a unisex collection of e-sports gaming apparel.

Asos X Fnatic: The Collection

What we will see online on ASOS website is a sport and casual collection, combining ASOS quality and Fnatic style. The unisex range includes pro jerseys, jackets, joggers, and training tees. With prices starting at £28 to £100 – a very universal and friendly price range to wink an eye to the Gen Z and the youngest – the inaugural drop comprises pieces across Fnatic's Pro Wear, Summer, Autumn, and core lines.

Branded training kits are ideal for marathon gaming sessions, while Fnatic's official team jersey, featuring the ASOS sponsor logo, channels winning team energy. Super-soft tees and joggers will keep gaming pros comfy as they rival their favourite players. Low-key logo hoodies and sweatshirts are the perfect layering pieces to level up any look.

Vanessa Spence, Commercial Design and Visual Director at ASOS, said: "We're incredibly excited about the latest iteration of our partnership with Fnatic. As e-sports continues to boom, we're seeing GenZ-ers increasingly express their style in both the physical and digital worlds. This is something we're excited to fuel through this partnership, bringing e-sports to life with a curation of apparel for both in and out of the gaming chair".

Sam Mathews, Fnatic founder, added: "Bridging the gap between fashion and gaming is something we've been exploring in depth over the last 12 months. This latest launch with ASOS shows the appetite from the fashion e-commerce sector to tap into our Fnatic gaming community, and we're confident this drop will be something both gamers and a wider audience can wear alongside their favourite traditional brands".

Made with dynamic people and the newest generation in mind, the ASOS and Fnatic collaboration will rock the virtuality barrier and inspire people to move beyond their limits.

You can find the ASOS X Fnatic range online.

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