Saturday, 03 September 2022

A Look into Monsoon's Artisan Studio Collection

Written by Valentina Chirico
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If you spot an unmistakable artisanal touch on the high street, you are not wrong and it is not a dream, it is Monsoon's Artisan Studio Collection.

Monsoon's Artisan Studio Collection is a capsule collection that makes you travel miles in your town and dresses you with Indian exquisite handmade.

Monsoon's Artisan Studio Collection

Monsoon celebrates quality and cultures with its stunning collection of fashion, and even homeware and accessories, all finely crafted using traditional artisan techniques from Jaipur, India.

Its Artisan Studio Collection uses 100% considered organic cotton, LENZING™ and ECOVERO™ sustainable viscose fabrics, in a fresh line featuring pretty organic cotton poplin dresses and striking woodblock kimonos with delicate embroidery and intricate bordering details. The collection is inspired by Monsoon’s heritage and ongoing commitment through the Monsoon Accessorize Trust, to help workers in India by generating incomes, sustaining livelihoods and preserving age-old craft techniques.

Monsoon for Traditional Techniques

Monsoon is proud to work with the finest craftsmen and women in Jaipur, who use traditional techniques to create each item in the Artisan Studio line. They have years of experience with work such as hand wood blocking, where a wood carving is dipped in colour and hand printed onto fabric; hand screen printing, where stencils are applied to large quantities of fabric using a squeegee; and batik, where fabric is dyed to the desired print using wax and knotting. Often these skills have been passed father to son, mother to daughter... now Monsoon gives it to you.

Monsoon's Empowering and Sustainable Mission

Since it was founded by Peter Simon in the 1970s, Monsoon has worked with craftspeople in villages and small communities across the globe to create beautiful, wearable fashions for women and children. Monsoon believes in the positive, empowering, life-changing power of trade rather than aid and works to support people who make its beautiful ranges.

As a founder member of the Ethical Trading Initiative (ETI), Monsoon has been at the forefront of driving sustainable improvements in working conditions and livelihoods. The brand has also set itself the target of being 90% sustainable by 2023 for its clothing and accessory lines. The beachwear collection is already 100% sustainable.

Explore the world of Monsoon Artisan Studio Collection online and find it in stores.

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