None Of My Business dives again into the intricate societal maze with its Spring/Summer 23 collection: The Eyes Wide Shut.
None Of My Business The Eyes Wide Shut: The Concept
The Eyes Wide Shut is the sequel collection to its predecessor in addressing the major social dilemmas our generation faces. As the name suggests, the collection is inspired by the 1999 movie of the same title which, since its release, has attracted a multitude of controversies and conspiracies.
Here as well, the subjects of class, capitalism, power, and money inspired a deeper analysis of how these driving forces affect human interactions. Extreme wealth often leads to the loss of touch with reality, abuse of power, and this desperate search for constant pleasure which we all subconsciously seek. When the established norms existing in our society do not apply, the dark and usually inaccessible parts of ourselves resurface no matter how grotesque they may be.
About the Collection: The Eyes Wide Shut
NOMB, the "brand for all and none", offers this safe space for those who do not belong and who never got the chance to express themselves in the confines of our reality. Absurd stiffness in the garments, exaggerated silhouettes, and dramatic stances work together to create a contradiction between the conventionally attractive versus the unattractive.
None Of My Business invites you into this dramatic interpretation of the fine line between fantasy and reality – the untold stories of the subconscious. The result is intentionally odd to allow the viewers to objectively suggest their own interpretation of the collection.
Enter the extra reality of None Of My Business online.
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