Wednesday, 14 June 2023

Justin Cassin's Return To London Fashion Week For A/W24

Written by Natalia Cassel
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Alla Bogdanovic

After his last appearance for the presentation of his Spring/Summer 23 collection in the UK, Los Angeles-based designer Justin Cassin returned to London Fashion Week with his new menswear collection.

Justin Cassin's return to London Fashion Week is the occasion to present his A/W24 collection and his ability to twist traditional menswear.

Presenting his namesake brand’s Autumn/Winter 2024 collection at The Vinyl Factory, Soho, Justin Cassin reaffirms his reputation as a designer who is becoming masterful at constructing modernist menswear silhouettes.

About The Designer: Justin Cassin's Signature

The brand bearing Justin Cassin's name is built around the ideas of expressing individuality and moving away from traditional lines. His modus operandi revolves around a playful exploration of volume and structure that both references and challenges classic tailored shapes, all of which is beautifully complemented by the designer’s keen eye for innovative fabrications.

About Justin Cassin's A/W24 Menswear Collection

The designer's unique ability to transform timeless menswear silhouettes into something that pushes boundaries and is a conduit for bold individual expression comes to the fore in this new Autumn 2024 collection. The emergence of subtle asymmetric lines underpins a sleek modern elegance throughout the tailored pieces, notable for their soft comfortable contours and understated colour palette.

Opening and closing the show with monochromatic looks, Cassin’s exploration of light and dark takes in a journey of neutral nuances in between, deftly balancing beige and brown tones with accents of soft blue and olive green, all playing out on a texturally diverse and tactile canvas of leather, linen and flashes of tweed. Accentuating Cassin’s appreciation of classic workwear silhouettes is a stunning linen jumpsuit, updated and elevated with the designer’s contemporary vision of form and functional details. On top of that, Cassin's commitment to reducing his label's footprint, from start to end of production and delivery, is a foundation block that reinforces his approach to fashion.

For the next season, Justin Cassin invites you to follow your path and enjoy the way you wear your clothing, the way you are. Explore Justin Cassin's creation online.