Saturday, 23 September 2023

Embracing the Ocean with Courage S/S 2024

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Photographers Images - Letiica Art & Nonaduch

RAY CHU has proudly announced the upcoming release of its highly anticipated Spring/Summer 2024 collection. Drawing inspiration from the ocean, this season's collection is centred around the enigmatic Manta Ray, intertwining the marine ecosystem with the spirit of bravery.

RAY CHU invites you on a journey into a beachside daydream with Embracing the Ocean with Courage Spring/Summer 2024 Collection.

Drawing inspiration from the depths of the ocean and the graceful dance of the Manta Ray, a captivating tableau comes to life. As the sun bathes the golden shores, RAY CHU's latest collection transports you into a realm of freedom and courage.

About the Collection: Sartorial Touches

The collection features a palette rich in soft blues and sandy whites, complemented by hints of ocean green and fiery red, painting a vivid narrative. Notably, Ray Chu has harnessed innovative 3D printing technology to recreate the skeletal structure of the Manta Ray, highlighting the importance of safeguarding marine ecosystems and advocating for environmental conservation.

To fulfil higher sustainability goals, 80% of the fabrics this season consist of natural materials. Collaborating with Taiwanese manufacturers, Chu chose fabrics made with recycled fish scales that utilised the latest biodegradable polyester fibres. Ray Chu has managed to seamlessly align their marine inspirations with their conscious design, paying homage to the beauty of the ocean and fulfilling the brand's commitment to environmental responsibility.

About Embracing The Ocean With Courage S/S24 Collection: The Concept

"RAY CHU has consistently merged creativity with responsibility," said Creative Director Ray Chu. "This collection pays homage to nature and resonates with the spirit of bravery. Through our designs, we aim to inspire awareness towards environmental concerns, encouraging us all to be better stewards of the Earth."

RAY CHU's 2024 Spring/Summer collection stands as a masterpiece that harmonises aesthetics, imagination, and sustainability, presenting a beautifully optimistic vision of the future through fashion.

About The Designer: RAY CHU

RAY CHU is a fashion brand that values innovation and sustainability, striving to merge beauty with responsibility. Known for breaking traditional norms with uniquely personalised designs, the brand emphasises material selection and environmental practices. Through every collection, RAY CHU conveys a fashion philosophy that upholds both beauty and responsibility.

Collaborations Beyond Fashion

RAY CHU also collaborates with Velo, a cycling accessories brand based on top-notch technology genes and the blessing of aesthetics and art, that injects fashion design concepts into the design of cycling accessories and gives cycling a more spiritual experience. VELO is no longer limited to bringing consumers the most comfortable riding, it is your fashion cycling accessories.

This season, the maison collaborates with Taiwanese skincare brand “m̄enom̄eno" skincare which embodies the spirit of "removing unnecessary elements and leaving beneficial ingredients for the skin". The entire product line is the result of the founder's study of skincare theories and knowledge, along with input from a skincare product PhD, multiple tests, and careful elimination of unnecessary ingredients. The products emphasise safety, ample addition of effective ingredients, and the absence of silicon, chemical sunscreens, fragrances, allergenic pigments, and alcohol. The goal is to provide everyone with a healthy, vegan, non-toxic, and hassle-free skincare routine resulting in balance and stability with constant usage.

The "Facial Mask" from m̄enom̄eno is also used as skincare by runway models before applying makeup. It contains a sufficient amount of repairing ingredients to make makeup adhere smoothly. The mask's packaging material is sustainable and environmentally friendly, with the mask itself made from cottonseed plush, using long fibres that naturally adhere, without the addition of chemical adhesives. It effectively delivers the essence to the skin and is biodegradable, following a sustainable and eco-friendly production process from raw materials to production.

m̄enom̄eno collaborates with Ray Chu due to their shared values, choosing environmentally friendly materials in both fashion and skincare. Their collaboration during fashion week incorporates the use of recycled fabrics, aiming to develop in the fashion and skincare industries while fulfilling their responsibility to protect the Earth.

Dream of the ocean with RAY CHU online and find out more on instagram.