Designer Claudia Wang pressed start to launch 'Temporal Rose, Second Quadrant', her unique and playful Spring/Summer 2024 collection.

About Claudia Wang's 'Temporal Rose, Second Quadrant', Spring/Summer 2024 Collection

When Claudia Wang showcases, digital and real worlds blend in a hyper-immersive and colourful experience. The Taiwanese designer has impressed her audience once again with her latest collection for the S/S24 season, titled 'Temporal Rose, Second Quadrant', with a total of 31 looks in a dynamic tech-blended show inspired by the playfulness of virtual spaces. This presentation exhibited her exciting new collection that works to highlight the importance of video games to enhance our conception of the physical world. The presentation saw models arranged on plinths throughout the space wearing the Spring/Summer 24 collection, while the surrounding curved walls are illuminated by a projection of Wang’s specially designed computer game. Feline avatars roamed around the screens wearing digital iterations of the new collection and mimicking the models in the physical showcase space.

Claudia Wang’s bespoke video game was populated by avatars inspired by the 12 creatures of the Eastern zodiac signs. The game aimed to lead the audience on a journey through the past, present and future. Wang is trying to emphasise the importance of virtual worlds to liberate our minds from the confines of normal life. Claudia Wang unifies this desire to escape into the otherworldly magic of virtual spaces, alongside more grounding references to the limits of (and beauty within) humanity. These themes are reflected in the collection itself.

'Temporal Rose, Second Quadrant' S/S24: Sartorial Touches

The vibrant and fun pieces are adorned with patterns created by Wang that are inspired by the video game zodiac signs, while the rose motif threaded throughout the collection acts as a reminder to centre oneself in reality. From conception, Claudia Wang’s design process is engaged with digital processing. A brand invested in sustainability, Claudia Wang creates her patterns digitally before doing anything else, thus reducing waste. Her design process is a beautiful example of how life and art, can be enhanced through a balanced relationship between physical and digital. This presentation opened a new chapter in the fusion of art and fashion, guiding viewers into a fantasy world while igniting profound reflections on love and life.

Immerse yourself in Claudia Wang's world on her website and Instagram account.

The designer wishes to send a 'Special Thank You' to:
Makeup Designer Lan Nguyen-Grealis @Lanslondon and team sponsored by Seoulista Beauty.
Makeup thanks to Guru Makeup Emporium and Bodyography.
Hair - Zsolt Nagy | Creative Director