From D to J cups, Curvy Kate has the perfect choice for summer outfits with its bestseller, fast-selling and size-inclusive Hey Girls Strapless Bra.
Curvy Kate's Latest Launch: Hey Girls Strapless Bra in Black
Curvy Kate has championed body positivity with its clothing and lingerie collection, and one product in particular: Hey Girls, Curvy Kate’s lowest-ever strapless bra. The iconic Curvy Kate Hey Girls SuperPlunge Strapless Bra in the shade Latte has become a bestseller loved for its unrivalled support and comfort for D-J cups and is back in a brand new shade: classic black, an essential in any wardrobe.
About the success of Hey Girls Latte, Olivia Wilson, Head of Product at Curvy Kate, stated: “Our customers couldn’t get enough of Hey Girls in Latte, so our design team just knew that a classic black was needed. Hey Girls is our fastest-ever selling strapless bra as well as our lowest strapless bra to date in a superplunge shape, so we're thrilled to bring it back in black.”
Hey Girls: Strapless With Confidence
Following the success of Curvy Kate's 'Stars in Bras: Uplift Your Life' campaign, the Hey Girls strapless bra became Curvy Kate’s fastest-selling strapless bra ever. The successful campaign invited customers to embark on a transformative journey of self-discovery, culminating in the chance to model for the S/S24 strapless collection launch campaign.
This bra style completely sold out within the first few weeks after it launched in Latte in March this year. Its success is easy to explain: the Hey Girls SuperPlunge strapless bra is a game-changer for fuller busts: specifically designed to offer unwavering support up to a J cup. With its longline design, cushioned underband, and silicone gripper elastics, it offers a stay-put fit that flatters and supports all day long.
Fully lined with foam padding in the cups and cradle, the Hey Girls strapless bra provides exceptional comfort and support, all while shaping and lifting for a smooth and flattering silhouette. The bra, which retails for £42 and can be purchased directly from the Curvy Kate, also features six hook and eye fastenings on the back and fully adjustable and non-slip multiway straps for a secure and personalised fit.
Olivia Wilson, continued: "this bra is all about empowering women to feel confident and comfortable in any outfit, with or without straps.”
Put restrictions aside and find the pleasure of wearing the outfit you love with confidence, a bra can boost it and uplift your mood.
