British actress Maisie Smith has collaborated with George at Asda for a casual, fresh capsule collection for the supermarket's G21 fashion range.
Following the G21 line’s recent collaborations with Love Island’s Sophie Piper and popular TikToker’s The Lewis Sisters, George at Asda has teamed up with Maisie Smith, who captured the hearts of the nation as Tiffany Butcher in Eastenders and millions of viewers on TikTok with her dance moves and humour.
About Maisie Smith's G21 Capsule Collection
Maisie’s G21 collaboration is a fresh and vibrant capsule collection, including streetwear-inspired cropped bombers, laidback jerseys and versatile satin slips in a muted palette of greys and denims with pops of vibrant red. Paired with casual trainers or heeled boots, the looks work equally well from day to night.
The collection also includes feminine pinafore dresses and floral maxis, worn under puffers and paired with trainers for an athleisure twist. The collection features 35 pieces, priced from £12 for the lettuce edge tee to £40 for the cropped puffers, and in sizes 6 to 22.
Delia Phillips, Senior Director of Buying and Design at George, commented on the collaboration: “We listened to our trend-led customers who told us that style, affordability and wearability were most important when it came to their fashion choices, and the G21 range answers just that. We’ve loved working with Maisie as the latest ambassador for the label, her style encapsulates everything that G21 stands for."
G21 is available in stores and online at George.com and the new collection is already available to purchase.