Presented at London Fashion Week, Helen Anthony's "Gemini" A/W25 collection plays on duality and contrasts, fusing luxury and sustainable practices.
About Gemini Autumn/Winter 2025 Collection: The Concept
Helen Anthony's latest collection is a celebration of duality, inspired by the twin personalities of Gemini. This highly anticipated collection merges nature’s beauty, as created by God, with the ingenuity of human craftsmanship. It embodies the brand’s core values of craftsmanship, innovation and diversity while embracing the contrasts and freedom that define its creative spirit.
At the heart of this collection lies a deep appreciation for contrasts: two opposing yet complementary forces within each piece, reflecting the balance between tradition and modernity, structure and fluidity. This interplay is brought to life through bold yet refined textures, meticulously tailored silhouettes, and intricate detailing, creating garments that tell a story of duality in every stitch.
About The Collection: Sustainability And Sartorial Touches
Craftsmanship is the foundation of Helen Anthony’s design philosophy, and this collection proudly showcases meticulous hand-knitted pieces made from locally sourced British yarn, fully traceable via an innovative scanning technology that connects customers to the farms where the fibres originate. Luxurious British fabrics, such as cashmere and wool, enhance the collection’s richness, while hand-embroidered details add an extra artisanal touch. The collection also features highly structured garments, emphasising impeccable tailoring and precision.
Sustainability remains a cornerstone of this collection, with ethically sourced, human-made materials like sustainable fur reimagining luxury with responsibility. This modern approach ensures that every design not only captivates but also aligns with the brand’s dedication to creating a better future for fashion.
Helen Anthony Opens Its Flagship Store In London
This collection also marks a significant moment for Helen Anthony, as the brand recently opened its flagship store on Conduit Street, Mayfair, W1S 2GB. The opening is a milestone that allows the brand to connect with its global audience and showcase its work in a dedicated space in the Capital. The three-story flagship serves as a hub for creativity, offering customers an immersive experience that highlights the brand’s commitment to quality, sustainability, and innovation.
Visit Helen Anthony's official website for more collections and ranges for men and women.
