Wednesday, 09 March 2011

'This Is Africa'

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Sustainable fashion is on the rise and more and more designer are thinking consciously about their environment.

Part of the larger trend of sustainable design where a product is created and produced with consideration to the environmental and social impact it may have throughout its total life span, including its "carbon footprint".

Keeping in with this seasons fashion trends Tescos will be launching their new ethical jewellery collection, 'This is Africa' at the end of March.

'This is Africa' ethical jewellery range consists of 16 pieces produced in an African co-operative. The range is cleverly made from largely recycled materials; brass is reclaimed and 'upcycled' through a traditional casting process, with glass components recycled from drinking bottles.

Florence & Fred label will be the exclusive stockist for the first season of the 'This is Africa' ethical jewellery range and with prices ranging from £4.00 to £25.00 it's affordable to everyone.

Maybe NOW is the time to go ethical!

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