Prom is easily one of the most anticipated events in the lives of teenagers with all kinds of planning, time, energy, and money that goes into the big event.
Indigenous, contemporary and chic, Shay Jaffar embodies the power of choice and individuality. It’s symbolic of those who create their own fate, swim against the current and are destined to steal the spotlight. It is where coverage is sublime. Conventionally unconventional, Shay Jaffar is a demure brand for women who stand out unapologetically as they genuinely strive to be their best selves everyday. Shay Jaffar is as authentic as it gets.
Passionate and revolutionary, Shay Jaffar is a persevering entrepreneur, social change maker, and a naturally gifted artist. Her journey began as a young school girl determined to make a fashion statement. She worked with her mother to design her own clothes. She had found her calling which led her to the Italian Fashion Academy Milan to study fashion design and then to Babson College to study fashion entrepreneurship. A globetrotter who has lived in three continents, her style and designs speak of women and cultures from around the world yet at the core resonate her true identity and beliefs. Shay stands for the voices of millions like her and manifests the celebration of the power of choice.
At Samaya UK, pomp and circumstance are conjoined in the highest expression of haute couture with the excellence of a tradition that inextricably interweaves refinement (with a capital R) and a very contemporary desire to delight.
The luxury of time, first of all, since thousands of hours of devoted labour goes into the making of a A STAR IS BORN dress.
The luxury of the exclusive comes next because of all the handmade embroidery, not to mention the fabrics, the patterns and the colours are all specially thought through and designed: the special prerogative of pure inspiration, the inspiration of A STAR IS BORN, resolutely, uniquely, singular.
The creators of this exclusive brand Sheetal and Suchi were born in India, home of the lavish and opulent design culture, an upbringing surrounded by the beauty of its culture, architecture, history and daring, elegant designs.
Suchi and Sheetal, raised in Mumbai, cultivated their vast knowledge of textiles and embroidery under the watchful eyes of their mother and mentor who was well known in India for embellishing intricate work on silk fabrics for Oscar De La Renta and many other such prestigious brands.
As children, Sheetal and Suchi was mesmerized by the handiwork, colour and cuts produced in their workshops and they always knew they wanted to be a part of this intensely visual, medium.
Suchi moved to the United Kingdom where she absorbed the ethos of modern restraint and the closely guarded secrets of draping, cutting and embellishing fabric to a create clean, elegant and timeless silhouettes for women who understand fashion and get what they want.
Between the equally opulent but aesthetically opposite worlds of India and the UK their style was nurtured. Remarking on the excitement being generated by the designs, renowned for her exquisite style, consistent originality and breath-taking designs, a vision of elegance rooted in the here and now, the forever and the incomparable, A STAR IS BORN.
Whether we were watching stars walk the red carpet or filming famous scenes for the big and small screen, we’ve seen a raft of amazing fashion styles being showcased over the past few decades.
Saudi Arabian blogger and influencer Najla Abdulaziz, is set to host a private fashion show on 31st March 2018 at the De Vere Grand Connaught Rooms, 61-65 Great Queen St, London WC2B 5DA to launch her debut clothing line.
Here is just a snippet of what caught our eyes but there is plenty more when you click Shop Here.
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