Tuesday, 05 October 2021 15:33

NEHERA SS22

NEHERA SS22 collection captures that subtle inner light charge that makes the NEHERA Woman shine inwardly and outwardly.

Published in Fashion

Fast Fashion is so last season, meet Aqua & Rock a high-quality premium sustainable fashion and lifestyle brand.

Aqua & Rock sustainable fashion brand London

Their motto ‘Where ethical meets aesthetic’ hits the spot. Too often people still associate sustainability with strong limitations and unsightliness. Aqua & Rock surely prove this to be a false prejudice.


If you think sustainable fashion must have a dated aesthetic and cannot possibly look stunning and modern without any compromise, then read on to get to know this brand and pay their new flagship store in Covent Garden a visit when your interest is sparked.

Aqua&Rock sustainable fashion brand opens flagship store in Covent Garden LondonAn interior collection consisting of lamps and vases uses naturally sourced materials. All items are one of a kind due to the variable key components of wood grain, natural sand, clay and alpine hay, which naturally do not appear uniform. Furthermore, they are carefully crafted by hand.

This store is unique, since every little detail, down to the lamps, hangers and even drinks is produced 100% sustainable and guilt-free, reflecting the genuine dedication and passion behind the brand. Aqua & Rock was established in 2019 and has been driving forward innovative concepts for ethical fashion ever since. Everybody is more than eager to put a ‘sustainable’ stamp on their clothes now with younger generations, especially Gen Z becoming ever more aware of shortcomings and accordingly concerned about our planet’s future. 'Green washing’ developed to become a huge issue. Customers are getting blatantly misinformed about the background of their goods and continue to shop with a false sense of righteousness. We all know those high street companies for instance, that suddenly hop on the bandwagon by realising an allegedly sustainable line when we honestly ask ourselves: who are they trying to fool? Huge fast-fashion retailers aim to transform their il repute, however, in the end, merely a minority can really state that their company meets the necessary regulations in all areas. Founder Dea Baker and her team instead showcase what true passion and competence in the industry can look like. That is why they also deservedly won the award for “Innovator” of the year at the Drapers Independent Awards 2021 this September.

Aqua&Rock sustainable fashion brand opening eventThe Blue Thetis Trench Coat pictured at the front is a centrepiece of the 2021 collection. It incorporates wooden buckles and is made from 100% organic cotton.

Each piece of the latest collection is designed to be ‘seasonless’, so it can be reworked according to season and mood. Not only can they be either composted, recycled or biodegraded, but also include the use of fertiliser to support organic farming. The main concept is based upon a bio-circular model with four components, them being: organic, natural, recycled, and upcycled. All the resources like wood, hay, leaves, cotton, hemp, and flowers are organically grown. Wood, aloe vera, cotton, hemp, wool, as well as the colouring are naturally sourced. Existing materials are updated and reinvented within the upcycling process.

The model is designed to avoid the use of chemicals during manufacturing. Aqua & Rock have even created their own sustainable fabric dubbed 'Aqua Triblend', which is inspired by the French riviera. Among organic cotton, it incorporates recycled plastic and upcycled clothing. With overwhelming numbers regarding beef consumption, the brand saves the by-product of the meat industry from organic farms. Thereby, waste that otherwise would hit the landfill sites is further minimised.

According to Baker this variant of recycled leather is even more sustainable than buying vegan leather, which many people would never assume.

And that is by far not all, since the leather is going through a 'Wet-White' process it is completely free of chrome and other harmful chemicals. So, it is not only better for mother nature, but also for our own bodies. Due to this way of production the Ecotan leather items can be sent to their organic fertiliser partners. After being turned into organic fertiliser it is then used to fertilise fields and plants on organic farms, resulting in the regrowth of organic harm-free vegetation. In being reverted back to nature the bio circle is closed, ending where we started, the animal, which can gaily graze on these natural fields again.

The collection has been designed and produced in the UK, no sweatshops or underpaid labour included in any form, that the customer can be certain of. All pieces of the 2021 collection come in muted colour tones like brown, mint, white, and crème, all easy on the eyes and extremely versatile, giving customers lots of room for creative combining.

British musician Elle L gave the attendees an exclusive glimpse into her new single 'Hoping'. She took on the role of first brand ambassador because she is personally very passionate about the subject in all areas of her life and wants to advocate for less waste. As a public figure, she feels like having a responsibility to inform and positively influence others to have an impact on a larger scale and act as a role model for younger people. She aims to actively contribute to 'leaving a legacy for future generations' by not only talking about it but committing to an accordingly lifestyle.

Aqua & Rock opens flagship store in Covent Garden, London

Fashions Finest thinks this store is a great addition to the Covent Garden area and will hopefully attract lots of new customers to join forces with for a better world. Supporting this goal by shopping for beautiful clothes does sound dreamy, right? Yes, it is actually that easy to partake and conduce a little bit. Maybe this shop will be a starting point for some people to become more immersed and engaged in sustainability in other areas of their everyday life as well. Aqua & Rock officially opened their doors on the 27th of September, a visit is not only highly recommended but a must for everyone interested in sustainability and all its facets. The power for real change lies in our consumer behaviour, supply and demand regulate the market after all and progressive brands like Aqua & Rock are successfully leading the way in a current turnover. The aim does not have to be a Utopia!

Published in Blog
Wednesday, 22 September 2021 09:18

Kaffa Mockbill - Sept 2021

Designer Kaffa Mockbill, showcased her collection at Fashions Finest  emerging designer SS22 London Fashion Week showcase 18th September 2021.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Michelle Strain
Hair: Amy Tasker, Harriet Darling, Annie Berry
Nails: Julie Bryan & team
Creative Director: Tanya Beresford
Lead stylist: Leighanne Krystal
Photographer: Joanna Mitroi

Published in Gallery
Wednesday, 22 September 2021 09:14

Sharon Sweeney - Sept 2021

Designer Sharon Sweeney, showcased her collection at Fashions Finest  emerging designer SS22 London Fashion Week showcase 18th September 2021.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Michelle Strain
Hair: Amy Tasker, Harriet Darling, Annie Berry
Nails: Julie Bryan & team
Creative Director: Tanya Beresford
Lead stylist: Leighanne Krystal
Photographer: Joanna Mitroi

Published in Gallery
Wednesday, 22 September 2021 09:00

Jana Simone - Sept 2021

Designer Jana Simone, showcased her collection at Fashions Finest  emerging designer SS22 London Fashion Week showcase 18th September 2021.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Michelle Strain
Hair: Amy Tasker, Harriet Darling, Annie Berry
Nails: Julie Bryan & team
Creative Director: Tanya Beresford
Lead stylist: Leighanne Krystal
Photographer: Joanna Mitroi

Published in Gallery
Monday, 20 September 2021 21:34

Radiqal Tat - Sept 2021

Designer Radiqal Tat, showcased her plus size collection at Fashions Finest  emerging designer SS22 London Fashion Week showcase 18th September 2021.

Makeup: Academy of Freelance Makeup Artists (AOFM) lead #mua Michelle Strain
Wig cutting: Magda - beauty Works
Wig styling: Harriet Darling
Creative Director: Tanya Beresford
Looks & Styling: Created by The designer Veronica Fox with support from Fashions Finest's stylist @leigh_krystal
Photographer: Joanna Mitroi


Published in Gallery
Sunday, 19 September 2021 16:59

Fashions Finest Resumes With A Live LFW Event

Fashions Finest, is known for promoting diversity, representation, and inclusion in the fashion industry since its inception, presented this London Fashion Week season, true to brief a diversity of unique and beautiful collections by emerging designers.

Published in News

Oxford Street with fashion author and presenter Candice Brathwaite announces the launch of BEYOND NOW, the first sustainable initiative that sets to make a change in the way we shop our favourite high street brands.

Published in News
Tuesday, 09 March 2021 12:11

La Metamorphose AW21 - Wings of Love

The designers of the brand La Metamorphose chose March 8, International Women's Day, to reveal their AW ready-to-wear collection at Paris Fashion week.

Published in Fashion
Wednesday, 26 February 2020 17:22

Fashions Finest AW20

Highlights from Fashions Finest AW20 during London Fashion Week February 2020 atSt John's, Hyde Park Cresent, London.

For further information about our catwalk show or exhibition can be found here: www.fashionsfinest.com/events/fashion-week-shows

Video credits: VR Agency
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Published in Videos
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