Uniting countries, cultures and great minds - Dedicated to all the timeless eccentrics. 'relax baby be cool' is a fashion and lifestyle brand dedicated to all the timeless eccentrics. With a sense of solidarity amongst countries, cultures and passionate visionaries, it's a desire to celebrate the legacy of ancient traditions and historical arts.
Established by Estonian-born mother and daughter creative duo, the upcoming label fuses an assortment of colours and themes inspired by the hidden corners of the World, a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands.
Tailor-made, using only high-quality fabrics and mixing them with materials that carry in them stories and legends, emphasizing the importance and the history behind them, all of the pieces are accompanied by the mythical tales portraying the beliefs, the traditions and the way of life of the lost generations.
Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics.
Drawing inspiration from old-school glamour, powerful historical figures, androgynous styles, the Queens and Kings of all times and reminiscing about the times when dressing up was a culture, craftmanship was the highest skill and respect towards culture and art was common sense.
It is timeless class with an edge. dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave.
A little old fashioned, maybe, but then again, so are we. And we are on a mission to keeping these values alive.
All collections are handmade, exclusive and limited due to a definite amount of each print and fabric.
From the henna hands in the bright stalls of Jakarta, in the torn mochila over Singapore and Amsterdam, through the blue eyes of relentless seas with Estonian roots of knowledge and experience, sparked from a situation, ironed with love, touched by the hands of a little magic, and pushed by the mountain.
Priscilla Adejo; A fashion designer from Nigeria whose passion for playful and exciting bursts of creativity in all forms of arts and storytelling has so far, shown the world that Adejo as a brand is a new way to share love and create individuality for people looking for a unique feel from the rest of the world.
As a youngster, she would wake up at night to find new ways of expressing herself and her emotions. Being a multi-talented artist, she was able to develop an independent view through night sketching, drawings and paintings. Having created personal storybooks and illustrated each page herself, it created the desire to find new ways of expression. As loving parent always do, Priscilla’s provided the support needed to nurture her creativity and talent.
In 2011, Priscilla developed an interest in the fashion industry, realising she had to learn how to sew on a sewing machine after mastering the art of sewing by hand. She enrolled into a fashion school in Nigeria where instead of being taught how to sew, she became an errand girl and not being happy with this situation she decided to quit. She then purchased her first sewing machine training herself for 3 years. As the passion for fashion multiplied she went on to study Fashion, Product and Promotion at the University of Sunderland where she became more exposed from the many researches and projects she worked on. Mixing English Elegance with African history and tradition, she created a project that compiled the age of tie and dye emerging from Nigeria through her prints mixing it with a rugged but regular shape of military and civilian wear to create a Collection of designs that ensured she graduated with a Bachelor of Arts in July 2017.
Not wanting to rest on her laurels, she signed up for the Fashions Finest Africa in May 2018, creating the Collection she called “Motherland” derived from the understanding that Nigeria is her home. The all-female collection danced to the beats of culture adding a flair aspect both literarily and figuratively. Now, she looks to keep up with pace and release her second collection in a Year at The Fashions Finest UK with the drive to bring African Elegance back to the UK.
Jeanette Young is a designer, stylist, garment technologist and consultant. After qualifying with a BA Hons In Product Development For The Fashion Industry at the London College Of Fashion, she went on to build a successful career with major high street brands such as Karen Millen, Reiss, French Connection, Coast, House of Fraser, River Island, TopShop and ASOS, just to name a few.
In 2017 Jeanette launched her exclusive online boutique named ‘Jeanette Young London’. Her designs are a part of the journey of a woman, a form of their expression, complexity, simplicity and love. Jeanette uses simple lines with a dramatic edge to capture these expressions.
Most recently Jeanette styled ‘The Kingdom Choir’ for the Royal Wedding of Prince Harry and Meghan. She also designed Karen Gibson’s dress who is the founder and director of the choir.
Jeanette's designs have been worn by singer song-writer Paloma Faith who wore the Chic Puff Sleeve Midi Dress for her performance at Hampton court.
Jeanette’s styling portfolio has included music artists, presenters and runway models, as well as events such as Plus Size Fashion Weekend, and the prestigious BBC Gospel Proms.
The brand offers many different services to give their customers a great 'Fashion Experience'
Gauhar Ali is a fashion designer originally from Pakistan and a recent graduate of the prestigious school of fashion in Florence. She was lately a selected candidate amongst 20 other designers for her graduation show.
Her day to day life plays a huge role in the development of her ideas/concepts. She feels are there are certain things and visual picture that ignite a spark in her imagination. Life experiences are like a big reservoir for other design inspiration. The more traveling and experiences, the better she can translate her ideas into real designs and eventually actual garments. Art and history are definitely elements that serve as her inspiration. Current/social day affairs also impact her thinking and therefore further translation of her designs.
It's like she’s narrating her own story through her clothes.
Moods and emotions greatly impact her aesthetic. She refers to vintage garments to help in creating her silhouettes and while looking for new patterns. Draped silhouettes, flowing cuts and Avant Garde tailoring are all a part of her work. From the use of bold coloured fabrics to various embroided/printed materials; her clothes are a fusion or oriental tones and western chic.
Magazines such as Vogue Italia and Fucking Young have also featured her latest work.
Fashion Enter partners with Fashions Finest, one of the largest off-schedule shows during London Fashion Week for its SS19 season.
After a successful launch in Nigeria, Fashions Finest is set for its 16th season during London Fashion Week.
ModaLisboa No.50 (Photos by Eva Fydrych / Fashion Studio Magazine)
The biggest event in Portuguese fashion, Moda Lisboa, took place from 8 - 12 March 2017 at the newly renovated Pavilhão Carlos Lopes. This year, the fashion week celebrated its 50th edition and it won't be an exaggeration to say that it was better than ever before.
From all-black looks at Aleksandar Protic to futuristic plastic details at David Ferreira and Imauve, Autumn/Winter 2018-19 season will be highly inspiring, bold, and creative. Let's have a look at some of the most memorable fashion trends presented at the event!
1. New Romantic
Duarte, David Ferreira, Filipe Faísca © ModaLisboa | Photo: Ugo Camera
Pastels (often combined with darker colours), soft lines, white blouses, slip dresses, plush velvet, satin, lace up, puff sleeves, ruffles, and moody florals – that's New Romantics trend in a nutshell.
According to Fashion Snoops, "the New Romantic woman believes in leveraging the past to bring us closer to the future". Key accessories include pearl earrings, fishnet stockings, statement ring set, embellished mini bag, optical cat eye, and updated Mary Janes.
This fashion trend (shown mainly through clothes, not accessories) was present in many collections for Autumn/Winter 2018-19 including Duarte, Filipe Faísca, Carolina Machado, and Ricardo Preto.
2. Plastic Dreams
David Ferreira (L,R), Imauve © ModaLisboa | Photo: Ugo Camera
"The most out-there trend of 2018 is transparency, or plastic to be particular", says The Guardian and we couldn't agree more.
From transparent boots at Imauve to ultra-bold tops at Luís Carvalho and see-through coats at David Ferreira, this futuristic trend seemed to be quite popular with Portuguese designers.
3. Statement (faux) Fur
David Ferreira (L,R), Imauve © ModaLisboa | Photo: Ugo Camera)
From fur trims, sleeves, collars, tippets, scarves and stoles, to statement jackets and coats – all (faux) fur lovers will be able to choose something for themselves next season.
Our favourite looks included elegant black fur details at David Ferreira, stylish white stoles at Imauve, and feminine coats at Luís Carvalho.
4. Black Is The New Black
Ricardo Preto, Dino Alves (R) © ModaLisboa | Photo: Ugo Camera
Classic black was seen in many Autumn/Winter 2018-19 collections including Aleksandar Protic who presented all-black looks, Federico Cina (black mixed with bright red), Isidro Paiva (black combined with white or brown), Carolina Machado (thigh high boots and black accessories), and David Ferreira (black fishnets and voluminous sleeves).
Eye-catching colour combinations such as black with golden beige and apricot orange could be seen at Dino Alves show. The versatile Autumn/Winter collection featured a lot of hats and colourful sunglasses as well.
5. Kaleidoscope Of Colours
Gonçalo Peixoto, Awaytomars, Imauve © ModaLisboa | Photo: Ugo Camera
Some designers went in a totally opposite direction and presented bold colourful looks featuring colours traditionally associated with spring such as pink, bright red or yellow.
While in many of those collections colour was taking centre stage, some of them were also enriched with the use of unique prints and patterns (Awaytomars, Kolovrat).
If you are not sure how to wear this trend, there is only one rule that applies: use your imagination and mix various colours and patterns together. The brighter, the better!
Fashions Finest AW18 during London Fashion Week took place at DeVere Grand Connaught Rooms in Holborn, London.
Caroline Perino is a London-based fashion designer. With a passion for drawing since she was 3 years old, she started drawing clothes because of all the details she could put in one outfit. That lead her to eventually finding herself in Fashion.