Tuesday, 08 January 2019 14:50

Introducing - Colombian swimwear brand Maaji

Founded in 2002 by sisters Manuela and Amalia Sierra, the Maaji brand has grown exponentially, and today has a retail presence in more than 50 countries, with multiple retail partners.

Published in Fashion
Wednesday, 12 December 2018 12:02

How To Wear The Velvet Trend During Winter

After what felt like an endless summer, the autumn and winter fashion season is well underway. Velvet comes in and out of fashion each winter, but this year it is getting serious.

There are many reasons why you should be loving this classic winter fabric - it can be dressed up, styled down, looks great on accessories and is also perfect for the festive season.

Adding a splash of velvet to your look can instantly transform it and make it feel so much more romantic and glamorous without being too over the top.

For a more casual look, pair the velvet element with trainers, chunky, glamorous jewellery and statement bags.

The material is super cosy and warm, which is perfect for winter.

There are so many ways to style and shop velvet this season, from chic velvet sets to long robes.

Here are some simple ways you can wear the velvet trend this winter.

Rich Colours

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Picture: unsplash.com

Velvet fashion is perhaps the most elegant and sophisticated when in rich jewel tones, but that isn’t to say that you shouldn’t find some lighter tones which are chic as well!

If you are ever in doubt when it comes to wearing velvet, stick to the deeper and darker shades. They are going to be your safest option if you don’t want to get it wrong.

Black velvet is a classic go-to, but don’t be afraid to play with the jewel tone department - think emerald greens, deep blues and bold reds.

Seek The Smooth Velvet

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Picture: unsplash.com

It’s very easy to find pieces made from crushed velvet, but you should always be wary. It is easy for even the most expensive designs to look cheap if the velvet is crinkled and ruffled, so look for smooth velvet which speaks to you and your styles.

It is easy to differentiate when you are looking at different velvet designs as the right fabric will feel and look great. By pairing together the right jewel shades with smooth velvet pieces, you will create the perfect basis to start your search.

If you don’t want to add a velvet piece to the main bulk of your wardrobe, take a look at investing in some velvet shoes. They’re sure to add a splash of style to whatever you are wearing.

Add It To Your Professional Wardrobe

Suits or blazers made from plush fabric may sound a little strange, but it can make for a great look. If you opt for a velvet blazer paired with a silk top, then you’ll have two extremely luscious fabrics next to one another, giving a rich and luxurious style.

Velvet fashion is also wearable as other pieces of outerwear. Coats are a great piece to invest in if you don’t want to wear velvet throughout the day and it is one of the most luxurious and striking iterations of velvet you can add to your wardrobe. It’s easy to style, as you can wear it over pretty much any style of outfit without having to worry about it overpowering anything.

Wearing A Velvet Dress

You may find that a velvet dress is one thing you are missing from your wardrobe, especially during the winter.

Velvet dresses are seen at their most feminine when styled on the runway, as they can show just how versatile the fabric can be.

You can go playful and short with dresses which contain velvet ruffles or you can even go more luxurious with velvet making up the body of the dress. Either way, velvet adds so much to even the most standard of dresses which come in similar styles or designs.

If you do wear a velvet dress, let that be the main star of your look. You don’t need to worry too much about accessorising a velvet dress as the fabric speaks for itself. Simply add a pair of complementary shoes, a simple bag and maybe a piece of jewellery and you’re ready to go no matter the time of year.

Accessorise

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Picture: unsplash.com

Whilst velvet chokers have been in style for a while now, this winter is the perfect time to add to your velvet accessory collection. Velvet scarfs look amazing with even the simplest of outfits, especially if you are looking for ways to stay warm and stylish this winter.

One of the best velvet accessories you will be able to find is a handbag. A lot of the top designers and fashion houses have recently focused a lot of work on velvet handbag designs and styles, so you’re sure to find your dream bag in no time if you have a browse around.

If you don’t want to go that bold, why not start off your velvet collection in the comfort of your own home? There are plenty of women's sleepwear sets that come with velvet styles, so you can see if you like the style and feel of the material before you invest in something a little more daring.

Plus, they’re warm to get cosy in over the winter!

It’s extremely easy to add velvet into your everyday looks, and you’ll find just how well even just a splash of velvet can completely transform your outfit from day to night.

Velvet is a winter trend which everyone should get behind.

Written by Natalie Wilson

Published in Blog
Tuesday, 11 December 2018 13:00

Take Your Winter Look From Day to Evening

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Photo by Tamara Bellis on Unsplash

When talking about winter fashion, most of us gravitate to oversized sweaters, thick coats and bulky scarves.

It’s important to have stylish pieces that not only keep you warm, but also express your personality.

With these women’s winter fashion essentials, you can easily go from running errands during the day, to a night on the town without having to stop at home.

The Classic “Little Black Dress”

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Photo by A L L E F . V I N I C I U S Δ on Unsplash

Most women have the classic little black dress tucked away in their closet. In the past, this timeless piece was saved for only the most important events. However, in recent years, the 'LBD' has become a more transitional wardrobe staple.

A unique little black dress can take you from the office to an evening soiree effortlessly. While at the office, try wearing a white button down blouse underneath or a bolero jacket over it. Remove the blouse and add jewellery to dress it up for after hours.

Pencil Skirts

Pencil skirts are the perfect way to look polished and put together at the office, but sleek and sexy when out with friends.

I recommend wearing a slim turtleneck with your skirt during the day and adding chic bomber jacket at night. Look for pencil skirts with lace cut-outs or classy embellishments – these additional details will add interest to your garment and make your overall outfit 'pop'.

A Silk Blouse

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Photo by Aleksander Borzenets on Unsplash

Silk blouses work at the office, on a date, at happy hour, and even at a Christmas party.

Just like the pencil skirt, a silk blouse masters the ability to make polished look sexy.

Keep it professional by wearing a tailored blazer to the office. At night, throw on a leather jacket to take the blouse from professional to flirty. Top it off with a pair of studded heels for the perfect combination of chic and edgy.

The Jacket

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Photo by Jonathan Francisca on Unsplash

Everyone has their winter coat, but the key to women’s winter fashion looks going from day to night is the right jacket.

From bombers to blazers and everything in between, the right jacket can add the perfect amount of flare. Some jackets everyone loves are navy blazers, camo jackets, and moto jackets.

So which jacket style do I recommend? It’s always going to be the jacket you feel most confident in because that’s the jacket that’s going to look best on you.

The Right Accessories

Even the chicest outfit needs a little bit of accessorising. Sometimes, simply adding a necklace or a different handbag is all it takes to go from daytime chic to night-time edge.

Accessorising can be hard. Over accessorise and you could look a little costume-ish, but under accessorise and you’ll look a little bare. Here’s a roundup of the perfect pieces to add, so that you look stylish, classy, and perfectly fashionable.

The Perfect Clutch

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Photo by Gianna Trewavas on Unsplash

The main difference between daytime and night-time looks is the bag you’re carrying.

During the day you want to keep all your essentials with you: your planner, lipsticks, laptop, tablet, and everything else but the kitchen sink, right? However, at night, you probably only need some lipstick, powder, a mirror, credit cards, and cash. Carrying less means you don’t need a large purse.

A clutch is the perfect size to hold all your night-time essentials while keeping the focus on your outfit. Swap out your daytime work tote for a smaller bag like this classic clutch.

Statement Jewellery

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Photo by Tamara Bellis on Unsplash

During the day, you want to keep your look focused on the business. This means you don’t want people distracted by your outfit. So, when the sun goes down, that means it’s time to play.

Swap out your simple pearls or studs for some eye-catching statement earrings. These look great with your unique 'LBD' or your silk blouse.

Jewellery is a quick, time saver when you’re trying to go from the office to happy hour.

Scarves And Wraps

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Photo by freestocks.org on Unsplash

It’s cold outside and you don’t have to sacrifice style for comfort. In fact, scarves and wraps encourage style. You’ll love the way your jacket pairs with a cashmere or infinity scarf. Wrap yourself in soft cashmere for warmth, style, and comfort.

Just because it’s winter doesn’t mean you have to choose dark colours. Don’t let the world forget about colour with winter styling.

Printed silk scarfs can add both colour and intrigue to an otherwise plain outfit. Don’t be afraid to switch out your daytime scarf for a fun night-time scarf.

Women’s winter fashion looks are loaded with ways to keep your spirits high even when the temperatures are low. Stay warm and happy shopping!

Written by Tess DiNapoli

Published in Blog

Summer is quickly becoming a distant memory, and the weather is reminding us daily that it is time to ditch the summer wardrobe and say hello to a new season of fashion, cosy nights in and an abundance of chocolate.

Although it can often be difficult getting into the swing of things after a seemingly endless summer, particularly when it comes to transforming your wardrobe from bikinis to jumpers. No need to stress, you’re top 2018 Winter trends are coming your way making your Christmas that little bit easier!

Boots

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Photograph source: Pexels.com

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Photograph source: Pexels.com

We all know Winter wouldn’t be Winter without a great pair of boots (or three) and it’s no secret that Alexander McQueen’s Winter boot collection is breath-taking. The collection hosts an array of gorgeous styles ranging from chunky ankle boots to sexy leather thigh-highs. Or nod to the 60's with the beautifully elegant leather mid-calf length boots with a round toe and block heel.

Luckily, such pieces haven’t gone a miss, and high-street retail has brought out their own interpretation of boots, saving you a whole load of money this Winter.

Pair your thigh-highs with an oversized knit for a cute yet effortless look which is often modelled by Ariana Grande. Or if the thought of bare legs is making your shiver, you can wear with jeans or tights. In the Style is a great place to look for affordable boots that are inspired by the catwalk.

Coats

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Photograph source: Pexels.com

Being cold is not an option this year, as an over-spill of coats from the runway take over the high street in an abundance of styles, you are sure to find one that suits you! A particularly popular trend this Winter is the shearling jacket that has originated from the Stone Age where sheepskin was used to protect and insulate. Almost 2.5 million years later, this historical classic has made it onto the 2018 runway, being interpreted by a range of designers in a host of different styles including; leather, denim, suede and bomber, all combined with essences of Shearling. A piece we cannot ignore is by Giorgio Armani which contained a mix of brown suede and leather giving the jacket texture and detail, costing a total of £2900.

If that’s too hard to swallow, the high-streets have brought out a range of heavy-duty faux shearling jackets that look good enough for the runway at totally affordable prices making it a worthwhile investment this Winter. This smart sophisticated jacket looks super cute worn causally with a pair of jeans, a t-shirt and some casual shoes, adding an essence of boldness and grunge to a ‘made no effort’ outfit.

Alternatively, a statement coat is a perfect way to effortlessly add a pop of colour and texture to a neutral or black outfit, making you look like you are fresh off the runway. Oversized bomber jackets are super on trend this season as well as faux fur and long trench coats. The options are endless, and each are a great way of making a statement as well as staying warm and comfortable this Winter.

Home Comforts

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Photograph source: Pexels.com

Fashion doesn’t always have to leave the house, particularly during the cold festive months of Winter. Keeping up with Winter trends begins at home.

Although it may not seem obvious, sleeping trends are a thing and are becoming increasingly popular, particularly on the high-street. Women's sleepwear is a forever expanding category and is being payed more attention to in the fashion industry with an abundance of styles to choose from. You can now find over 1000 sleepwear styles online making the perfect necessity for a cosy night in, or a great stocking filler for your loved ones. A popular sleepwear style this year is the traditional shirt and trouser set that you can find in an array of different colours and fabrics.

Oversized Sweatshirts

This trend is a definite favourite as it offers comfort and warmth as well as a cute and effortless look that you can wear with anything. You can find these sweaters anywhere, from Primark to Urban Outfitters depending on your budget. A top trick is to look in the men’s section for that perfect oversized fit. Pair your sweater with some thigh-high or ankle boots or some Mum jeans and trainers for that super cute 90's skater look. If you want to dress this look up, then switch the sweatshirt for a chunky knit. The best knitwear on the high-street this Winter is embracing bright colours to inject the dark weather with a pop of vibrancy. You can find affordable pieces like this in River Island, Primark and Topshop.

Written by: Poppy Jones

Published in Blog
Wednesday, 14 November 2018 13:26

The Perfect Purses for Autumn & Winter

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Photo by LEMUR on Unsplash

For many, autumn and winter are a new chance to swap out those summer and spring styles for cold weather classics, like fuzzy sweaters, knit hats, and purses that complement your seasonal attire. It’s time to start off fresh again, and breathe some life into your wardrobe! Don’t throw away all your old bags, but adding some new classics to your closet for the new season will help make it easy to create the wardrobe looks you wait all year long to show off! Here are a few purse styles and shapes that will help you upgrade your collection from old to new again - without completely modifying your current collection.

Micro-mini

Minimising is in and with these micro minis all you need is your phone, credit card, and a lip gloss for the perfect night out. This is ideal for those cocktail dress nights out on the town, where you don’t want to lug around your regular mini bag.

Unique Clutches

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Photo by Renata Fraga on Unsplash

The classic clutch never goes out of style. This autumn and winter, try a clutch that is a little more unique, like a hard plastic acrylic bag or a woven clutch - they make for an artistic touch to any outfit, and are a true statement pieces of their own. You can find simple envelope style cross-body clutches, as well as intricate textured designs. Try pairing these with a casual pair of jeans and blouse to really make it stand out.

Doctor Bag

This old-school look will have you replacing your classic totes with a much cleaner and more professional look. Totally roomy, you’ll love stuffing this bag with all your work and daily necessities! Match this with any office look or your date night apparel for a sophisticated style that’s versatile for your day-to-night lifestyles.

Belted Bags

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Photo by Melody Jacob on Unsplash

You may be thinking fanny pack at the mention of belt bags, but this strappy design is a great autumn accessory, especially when hitting up those outdoor activities and festivals. Out of sight and out of mind, the strap fits snug around your waist when adjusted properly and won’t steal the show away from your outfit. When you’re out and about, pair your belt bag with your favourite leggings and comfy sweater!

Decorative Pouches

Not quite a clutch, and not quite a wrist-let, this combo makes it easy to grab and go. The pouch design is also super flexible, and makes it easy to throw in all sorts of necessities without cramming items in like a puzzle to fit just right. This little bag makes the perfect accessory for those fun dates nights! Whether you’re hitting the local carnival, or go-kart raceway, this flexible bag will look great with your semi-casual attire.

Scarf Strap

Yes, that’s right! A purse with a scarf strap has the combination of fashion and convenience — all in one. The soft strap won’t weigh heavy on your neck and shoulder, and will look creative too! Scarf straps allow more room for creativity, with bold and exciting patterns, and colours that add a little something to your little black dress.

Circle Purse

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Photo by Roberto Nickson (@g) on Unsplash

Don’t be a square, and hop on board to this vintage comeback! The circle purse usually features a small wrist-let to hold onto, and a convenient snap closure. Circle bags have been massively popular this year, and it’s easy to see why - this retro look will pair great with a short and sassy dress for parties, and bring that old-school design we all dream about!

Lady Bags

Super clean and minimal, this classic purse means business. The sleek look will create a sophisticated style when matched with your office wear, and can easily go from work to happy hour! Dressed up or dressed down, it’s easy to match this feminine look to almost all your wardrobe styles.

Ring Handle Bag

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Photo by Flaunter.com on Unsplash

Switch out your evening clutches for something a little more modern, like the new ring handle bag. This look brings a retro vibe and makes going out more fun when you can let it hang from your wrist, rather than struggling to carry it tucked under your arm all night. This little sidekick will look classy when you match it with your sleek trouser suit outfits.

Bucket Bags

There’s a new modern twist to the traditional bucket bag. These bags keep their structured design, but offer a little more fashion to them with special designs like woven looks to add a little something to your everyday attire. The bucket style makes it easy to carry an assortment of things with you at all times. Whether you’re a mum on-the-go or a busy manager, this is the bag that has all the room you need.

Switch It Up

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Photo by MI PHAM on Unsplash

When you’re getting bored with last cycle’s purses, bags, and clutches, substitute your formerly classic styles with these new remixes.

Written by: Tess DiNapoli

Published in Blog

You don’t really need to have a specific style philosophy in order to look stunning; the best tip you’ll get from anyone who understands the female body, style and ultimately fashion is that you should wear whatever works for YOU and you only.

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Everyone’s got a best feature – whether it’s their face, legs, buttocks, or shoulders, there is always something that stands out - and they should accentuate those features by choosing the right clothes and accessories. Play around with garnishes, styles, embellishments, edgy details and other fun additions and see where the experimenting takes you. Although, don’t do it like you’ve preened to within an inch of your life; there's nothing more repulsive than looking as if you’re trying too hard. Therefore, learning to manage your clothes and the range of accessories available to you is a key to always looking intriguing, exciting and fresh.

The talent behind accessorizing

If you don’t have it (the talent, we mean), you’ll learn it; the idea is to focus on a few timeless accessorizing tips that will work to your advantage every single time.

Follow the morphology of your body

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Size does matter but not in the way you think. Depending on your body size, you should look for accessories that work with your frame and emphasize your best features. Opting for accessories that are either too big or too small will just make things awkward. Petite girls are always advised to go with accessories that are smaller in size (clutches instead of baggy bags, bud earrings instead of statement hanging earrings, thin necklaces instead of chains, etc.) as there is no visual disproportion blocking the view. The same applies to girls that are fuller; if your frame is thick, go for accessories that compliment your body.

Embrace The Chameleon

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There’s nothing wrong about continually switching between styles and adjusting them to your mood, absolutely not! After all, fashion is all about a personal sentiment, and it is a way of expressing your strongest emotions through the pieces you wear. With that in mind, if your temperament dictates more than one style – embrace what you feel! Although, do not become too hectic because you want to avoid the “cheap” label.

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So, whenever you feel like pulling off a Hollywood 1950s diva style, wear accessories that speak class: silk, pears, diamond-stud earrings, clutches... For an outfit that oozes glam, rely on bib necklaces, chandelier earrings, large rings and oversized sunglasses... beautiful! On the days when you are feeling playful, trust headbands, hobo bags, chunky jewelry, fringe details, lace, ballet flats or gladiators and maxi dresses to ace your game. When the edge hits you (again), there’s nothing like a choker necklace, thick cuff bracelet, studded handbag and black leather booties to make things perfect! Speaking of edgy, what most of the “style shifter” girls complain about are their tattoos that tend to get in the way of their chameleon moments (or work!). However, with professionals offering quality and safe tattoo removal in Sydney, there’s nothing holding them back, really. As for workday accessories - choose a classic watch, delicate necklaces, kitten heels and shoulder bags.

Match your accessories with the context

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You probably have your favorite accessories sitting in the cabinet, just waiting to be worn (we all do) but not all accessories (no matter how much we love them) fit every occasion. While a myriad of bracelets hanging on the wrist and a statement, hand-made floral necklace would work for an engagement party, baby shower or a wedding even, such a combination won’t work for a business lunch (no matter how casual), the first time you meet your partner’s parents, a job interview or a funeral (you get the gist). It’s essential that you match your accessories to the context of your occasion because otherwise, you’ll just look plain odd. Also, when you are trying to emphasize the outfit – wear understated accessories. If, however, you are looking to upgrade your dull outfit and give it a twist – chose bold accessories that will catch the eye.

Good luck accessorizing, girls!

By Emma Lawson

Published in Blog

It was an Allstar turnout of award winning emerging designers at the Catwalk Edit event over at The Old Chelsea Town Hall on 19th February 2015 with over 60 designers exhibiting their collection and showcasing them on the catwalk.

We took the timeout to start an early coverage of London Fashion Week A/W29015. We were very much spoilt for choice, as there were so much to look at in regards of women's wear, accessories and the current design trends in separate-able wear. This is where an outfit has multiple looks by removing such items as the sleeves or a part of the neckline to give the outfit a alternative look.

DePloy demi-couture of Marylebone showed a great example of separate-able wear on the catwalk.

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The opening day of London Fashion Week A/W2015 was very much a surprise for us at iDeLick Media as we were put into a position of become a former of Fashion International Relationships. We just finished a video interview with a designer with many features and articles in Vogue which I recognised as the brand Vitussi.

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Vitussi, who is the designer Vito along with Millinery/Hat Designer, Sinead Madden of from were very receptive to a 'Ah Ah' moment when they recognised there was a familiarity in their designs and I had the pleasure of capturing the moment when both of their designs were brought together for a little impromptu photoshoot with Sinead as the model.

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For more videos on Catwalk Edit, visit iDeLick Media were we featured Vitussi and his handmade luxury handbags. www.idelick.com

Published in Blog
Wednesday, 30 April 2014 01:10

Natural Collection Body sprays.

Summer is approaching rapidly and here we are anxiously anticipating the arrival of the heat. We want tans! We want hot bodies! We want ice cream! We want Natural Collection body sprays

Honestly. We do.
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Available in all Boots stores, these light, fresh body sprays easily replace heavy perfume fragrances during the summer heat. I'm personally not a fan of overbearing scents during these months but I also feel incomplete without a pleasant whiff of something!

They come in a small plastic bottle with a spritzer spray nozzle, making a great travel companion with no breakages of beautiful bottles. My favourite fragrances include Vanilla, Mango and Papaya and I am currently making my way through the Apple and Lime which smells mouth-wateringly fruity and natural, perfect for this time of year.

It leaves the skin feeling hydrated and revitalised and keeps you uplifted throughout your day unlike the aerosol sprays which simply irritate the skin. It leaves no sticky marks unlike many body sprays I have tried in the past and did I mention the price? At an amazing £2 it is definitely affordable.

To complement the body spray, the shower gels are also a good buy. I was bought the wild strawberry body scrub and it smells so lush and as a scrub it works well. Jumping out of the shower I feel rejuvenated and my skin has become a lot smoother. However, like the spray, the smell is only truly noticeable for an hour, maybe two at most which is disappointing but it is very simply solved by casually spritzing yourself from time to time.

One hundred percent recommendable for all ages within the family.

written by Savannah Liu
Published in Blog
Monday, 28 April 2014 21:39

McQueen’s Savage Beauty

London gets ready to host the Alexander McQueen 'Savage Beauty' exhibition...
Published in News
Monday, 21 April 2014 18:43

Judgement Day

As the worlds of fashion and art collided on the Spring/Summer 2014 catwalks, a new woman was born...
Published in Trends
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