A brilliant concept and a well balanced combination of luxury and ethical, the Midomo bracelet is the perfect way to give something back!
Called the Midomo, this limited edition piece, celebrates the launch of a revolutionary water purifier for developing countries. Reflecting Alex?s intricate, feminine style, each Midomo bracelet fully funds the production of a Midomo water unit, a device capable of purifying (whilst transporting) 50 litres of water ? enough for an African family to live on for a day, whilst reducing the risk of water related disease such as Malaria.
Clean water is a pre-requisite for reducing the spread of water-borne diseases and it is well noticed that the prevalence of water-borne diseases can be greatly reduced by the provision of clean drinking water.
A fashionable, ethical buy for yourself, the Midomo bracelet
is set to become the must-have item for 2011!