Everyone and their dog have an Instagram profile these days, so learning how to showcase your fashion designs on popular platforms is a valuable skill. Of course, simply creating a Facebook and Instagram profile for your brand is a great step, but there’s a lot more effort involved in actually making a successful marketing campaign and reaching your target audience.
So, what are the steps that you need to take to promote your brand successfully on social media? We can tell you. Just keep on reading and you’ll learn some pretty nifty tips and tricks.
Hashtags For Instagram
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It’s pointless to post on Instagram without using hashtags. With each post, you want to make sure you put all the relevant hashtags in the description box, and do try to pick the hashtags that are currently trending.
There are several programs that can help you check which hashtags are currently trending, with some of the most famous being BrandMentions and Brand24. These are social media monitoring tools that help you discover trending topics for any keyword that you type in, so use them to figure out which hashtags to include in your Instagram posts.
You do however need be careful not to overstuff your post with irrelevant hashtags. It might be tempting to put every trending word in there, but using too many hashtags and using hashtags that are unrelated to your actual post will lead Instagram to mark you as a spammer and you may even get banned you if you aren’t careful.
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The best way to showcase your new collection is through event promotion. You can organize a big sale on your website, give out special coupons, or let people know about any fashion shows that might feature your new collection. But how do you make these kinds of posts stand out on your social media? The answer is - with a lot of visual content. Create sliders with photos of models wearing the new collection, and include photos with relevant info about when the collection is launching. You really don’t need any special skills to do this. If you have a good slideshow app and enough photos of your fashion garments you can make these types of posts in practically ten minutes, and then share them all over social media.
Create A Style Guide
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Along with cool new garments, why not give your potential customers some free fashion advice? This way, you get to show off your new collection by giving people ideas how they can wear different pieces from it, and this can inspire them to go to the store and buy them. Not only that, you’re engaging your audience – by giving advice away for free, you’re giving them something of value. They’ll be more likely to trust your brand and want to buy from it.
Photo by Jackie S on Unsplash
Giveaways are a great way to get more people to see your fashion collection and to like and follow you on social media. When you organize the event, let people know that there will be several lucky winners who can win a piece from the new collection, and that you will draw them at random. All that people have to do to enter the giveaway is leave a comment on the post and like and follow your brand on Facebook and Instagram. This way, you’ll increase traffic to your page and reward your followers with something special that will make them want to keep coming back to your brand.
Work With Influencers
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Choose good influencers to advertise your brand. You don’t have to work with big influencers either – micro-influencers might have small followings, but their audiences tend to be very engaged and trusting of whatever the influencer tells them. If you want to establish a good relationship with an influencer, send them the garments from your collection. If they end up liking them, they’re likely to showcase them on their YouTube channel or social media profile, which is a huge advertisement for you.
Photo by Nicole De Khors
Influencer marketing has seen massive success over the past few years, with both global brands and startups using it to promote their business. At the same time, the influencers who are behind the tremendous success are quickly becoming one of the best sources of inspiration for millions of people who are obsessed with their fabulous fashion styles.
Fashion influencers not only alert us to exciting new designers but also give us ideas for some fabulous outfits and accessories. If you’re looking for inspiration from influencers, here’s how you can steal their style and make it your own.
It’s All About the Details
They say that how you look on the outside is a direct reflection of who you are on the inside. So, what you wear should match your attitude. Most influencers embrace a free-spirited, adventurous, and eccentric fashion style that is defined by small and unique details. Whether you’re a modern hippie, a party girl, a plain Jane, or a low-key dresser, you don’t have to spend too much time overthinking your outfits to look hip.
To stand out, pay more attention to the small details. Pick something that speaks for itself. For instance, if you love cute casual, maxi, or short dresses, you could choose one with colorful prints, ruffles, or unique embroidery. Just keep in mind that the louder the dress looks, the simpler your makeup should be. The goal is to stand out with one stylish focal element.
With so many bold accessory trends on catwalks and fashion stores, choosing accessory pieces that make a statement can sometimes be a huge challenge. But with influencers seemingly able to create magic from any accessory, it doesn’t hurt to find some inspiration from some of your favorite fashion influencers. Instead of relying on your clothes to make a statement, picking cleverly curated accessories can easily elevate simple attire to a stylish look.
Accessories are key to stylish dressing. Uniquely designed pieces like a gold-tone necklace, a clear tone bracelet, or a luxury watch featuring gorgeous mother-of-pearl dials are all great accessories that bring a high-fashion flair to any outfit. There’s a delight that fine accessories can bring to your overall look. Be an expert observer of how your favorite influencers accessorize.
Embrace Your Body Type
Fashion influencers have one thing in common: they embrace who they are, including their body type. We’re always excited to see how people interpret specific designs so we can try them out, but what you choose to wear should be something you’re comfortable with. Take a quick peek at your favorite fashion influencers, and you’ll realize they’re not afraid to try something new.
What matters is picking something that flatters your body type. From bold designs to lots of colors, and even classic fashion, there’s always a fuss-free way to look stylish without looking like you tried to put too much effort into it. If you’re dark-skinned, creating that chic look you desire is even easier when you choose the right hairstyle for your outfit.
Sharp and Well-Fitted Tailoring Rocks
Photo by Sarah Pflug
Sharp tailoring is the one fashion style that manages to rock for both men and women. From uber-hip mums to stylish men, going for well-fitted tailoring allows you to easily move between different styles without looking boring. Even the simplest jeans and shirt combo can look amazing so long as the tailoring and fitting of each fashion piece are done perfectly.
Find an Exciting New Influencer
If you’re curious about the fashion influencers you should be following, there are so many of them to check out, including Nicolette Mason, Jenn Im, Chiara Ferragni, Bryan Yambao, and Susanna Lau, as well as other new trendsetting influencers with styles all their own. Rock an influencer style you admire and inject more fun into your outfits with these simple fashion tips.
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'Let's Talk Fashion Business' is an interactive discussion including Q&A to offer help and advice for emerging brands to grow their business.