A brand-new partnership introduces circular and more transparent solutions to implement sustainability in fashion retail. EVRYTHNG and Re-Fashion collaborate with New Look to make a change happen.
Redress and VF Corporation, parent house of Kipling®, collaborated again after the success of the Redress Design Award 2019 Made For Change Challenge in Hong Kong. The first competition amongst Redress Alumni aimed to find the designer for a sustainable collection based on circular design principles and using VF Corporation deadstock, end-of-roll fabrics, or innovative recycled fabrics. The winning design had the privilege to become a limited-edition capsule collection retail exclusively in Kipling stores from November 15th, 2021 across APAC.
A cool breeze on bare skin in summer, a warm hug in winter. Linen is the fabric chosen by Marta Cernovskaja for her brand Lemuel MC with sustainability and transparency at its core.
Second Hand September made its appearance on the catwalk of the London Fashion Week with fashion's rising star Harris Reed showcasing his unique collection made with Oxfam clothing.
The '70s are back! An era full of glam, disco, Bowie, Jagger, bell bottoms, bold prints, crochet, dagger collar blouses and so much more. '70s style pieces are full-fledged on again. So, stock up your autumn wardrobe with these five essentials that should not be missed in anyone’s closet this autumn season.
Ph. Julian Myles, Unsplash
'70s kaleidoscopic style is the hottest fashion trend on Instagram, a good source of inspiration to make vintage looks truly yours. Perfect vibes for the upcoming autumn season, these are our 5 essentials for your wardrobe.
Retro aesthetics of the ‘70s are taking over our social media pages, and surely we all know what this era’s fashion stands for, right? You may have a lot of associations but read on to find out how you can also adapt those to contemporary trends.
Penny Lane Coats
A black & white example embellished with silver star and moon stitching, seen on influencer @hannahlouisef.
Showcased on everyone’s Instagram feed at the moment, contemporary brands like House of Sunny and Saks Pott brought about the resurgence of an absolute classic, the Penny Lane coat. Not only do they look fabulous, but also keep you warm and cosy throughout those stormy autumn days about to be faced. Simultaneously, these statement piece coats are spreading huge ‘Almost Famous’ vibes, whose character of Penny Lane is where its name originally stems from.
Formerly better known as Afghan coats, the style was brought into mainstream fashion mainly by celebrities, especially musicians like The Beatles and Jimi Hendrix throughout the late '60s and early '70s, which created all the associations it has with Rock n’ Roll nowadays. Available in plain suede or embellished with stitching and embroidery, they add an effortlessly chic twist to even the most basic outfit, a real no-brainer. Penny Lane coats are here to stay!
London-based influencer @mounakae effortlessly sports a '70s-inspired swirl patterned set. The halter neck top adds to an overall retro atmosphere.
Battle the upcoming gloomy autumn days with ever more vibrant colours and funky prints. They appear in numerous forms and can be incorporated through basically every form of clothing. No matter if it is a top, blouse, trousers, skirt, jacket, or if you do not want to go all the way simply add a colourful headband or scarf. Chevron and flame stitch, argyle, paisley, swirls, zebra, floral and abstract geometric patterns are just a few infamous '70s patterns to be named. All were influenced by folk and psychedelic rock of the era. Matching sets are an easy way to pull off a nice fit without much effort. Bright colours and bold patterns can complement each other or clash in an offbeat way. This season there is no such thing as too radiant or vibrant. Multi-coloured clothes all the way, it is about mixing and matching, so be bold.
@hannahlouisef wears a classic denim flare with a middle line seam.
First popularised by Cher and Sonny in the mid-'60s, flared trousers became a staple piece of the era, and are interconnected with the counterculture hippie movement.
They are extremely versatile and can be styled in either '70s Americana style, feminine chic, androgynous with a pantsuit, or in a glam rock/disco manner for those nights out and about. Extra points if they are corduroy or in flower print, for the ultimate retro style. A more classic approach would be a pair of simple blue denim in true Farrah Fawcett manner, worn with a colourful top and white trainers. The choice of fabric is key here, they are available in either denim, cotton, corduroy, or polyester and vary in terms of how wide they flare at the bottom and whether they have an additional split hem. One thing is for certain, every kind of flared trousers will give legs for days since the shape is known to elongate the silhouette.
The '70s surely were an innovative decade for fashion, as the clothing represented youths newly found carefree mentality and desire to deviate from their parents' generation’s norms regarding outward appearances and attire. The way they dressed was an act of rebellion in itself. Platform boots were mainly popularised by glam rock performers like Elton John, the New York Dolls, and especially David Bowie during his alter ego Ziggy Stardust phase. This made the trend gender-neutral, since Bowie incorporated various queering elements in his stage performances and photoshoots, so a lot of men adopted this element and could be spotted wearing heels.
Due to being considered the era’s disco shoe, the connection to present events seems fitting. Now that clubs have reopened after long months of social distancing, expressing a newfound sense of liberty is once again expressed through head-turning clothes. Online shops frequently advertise new 'going out wear' with phrases and puns referencing a need for customers to prepare for their comeback to the club floors with fitting party outfits, predominantly targeting teens and 20-somethings. Just like the trend was originally about catching attention, the intention remains the same. On a side note, the shoes are particularly petite friendly and can add a good few inches of height, while also keeping your feet dry when stomping through those leaf-covered parks and forests once foliage hits the ground.
Bulky Square-shaped Tinted Sunglasses
@annacascarina stuns in a simple, yet eye-catching black-framed model with yellow/orange-tinted glasses, which harmonizes very well with her floral printed Resume blouse.
A drastic opposition to the previous tiny sunglasses trend, originally stemming from the '90s. Now the motto certainly is 'the bigger the better!'.
Don’t shy away from colourful tinted glasses to give your fit this extra pop of colour. Particularly popular now are blue, yellow, amber, and red-tinted glasses with a tortoiseshell look frame. A perfect companion when having to hide nasty dark under-eye circles or puffy eyes in the morning.
Where To Get The Look?
It is apparent that these trends are interconnected in cultural significance, socio-political influence, and historical context. A feeling of exuberance seems to be around, which is expressed and underlined through fashion.
Though all items are in some form currently available at the established high street fashion houses, we recommend you take a look at your local thrift store or browse online through secondhand apps like Vinted, Depop, and Etsy to find a truly unique and long-lasting piece of clothing with an attached history. Not only is the quality of fabric and construction usually higher, but buying used clothes contributes to more conscious and sustainable consumption, therefore helping to protect our planet and spreading awareness. If these options do not fit size-wise, upcycling in DIY, or bringing it to a local tailor can easily fix any issue and simultaneously make it more distinctive and individual. Fashion cycles have always existed and will continue to do so, however, now with constant online access to fast-fashion retailers they are speeding up more and more. Nevertheless, the aforementioned trends are certainly not fleeting or just adaptable for this season, because true vintage never goes out of style.
Redress Design Award 2021, the world's largest competition on sustainable fashion design, has finally its winner. The news has been announced live-streamed from Hong Kong after a hybrid Grand Final fashion show with real and virtual models.
Leaf through your dictionary; it will describe 'euphoria' as a feeling or state of intense excitement and happiness. For Arturo Obegero, 'euphoria is a tale of seduction, joy, and freedom' as imagined in his theatrical SS22 haute couture collection.
It is incredible how something simple and trendy like buying second-hand shows to be the best choice for the planet and ourselves when paired with a healthy decluttering and an organised spring cleaning.
Photo by Cottonbro, Pexels
Choosing second-hand can help our finances and break today's consumeristic chain. To kickstart the change, consider decluttering. Interiors therapist Suzanne Roynon offers expert advice on how to carry out a sustainable spring cleaning.
Social Habits And Data
Photo by Julia M. Cameron, Pexels
We all collect more than we need either for the sentimental link to gift, an impulsive shopping spree or the hope to squeeze back inside some dear, old and shrunk clothes. An annual wardrobe spring clean can be the perfect way to give unwanted clothing a new lease of life. The latest data from Shpock’s annual Second Hand Effect report, released ahead of World Environment Day (5th June), shows Britons potentially saved 5,175 tonnes of carbon dioxide emissions last year by buying and selling on the app – which is the equivalent amount of emissions as driving around the world in a standard car 574 times or driving to the moon 60 times.
Pros Of Decluttering And Second-hand
Photo by Victoria Borodinova, Pexels
Decluttering is a satisfying and healthy habit to gain more space and clear our mind in one go. It often starts from clothing and it ignites a green renovation. Giving away, or re-homing pre-owned clothing contributes to a circular economy; while buying second-hand translates into saving in gas emission, usage of water and wastage during the production chain. From January 2021 to March 2021, Shpock data saw the number of fashion items sold on its website increase by a third on average (33%) and future predictions show that by shopping on marketplaces, Britons could be potentially saving 1.2 million tonnes of plastic, 7.8 million tonnes of steel and 0.7 million tonnes of aluminium.
Photo by Rachel Claire, Pexels
Interiors therapist Suzanne Roynon shares her top tips and tricks on how to carry out a sustainable spring clean:
- 'Give yourself time and focus on items not bringing you joy. Spring cleaning the wardrobe isn’t a ten-minute job, but when you get it right, you’ll save yourself countless hours in the months and years to come. Take everything out of your wardrobe and pile it on the bed. This is where you get totally honest about each item; does it remind you of anything unhappy, disappointing, hurtful or bring you down in any way?'
- 'Always Think Sustainably - give pre-loved items a new home. When it comes to letting your unwanted clothes and possessions go, use marketplaces to sell items on, they have a huge array of buyers and it's also a great way to earn money. Never send stuff to a landfill.'
- 'Tackle drawers, shelves and anywhere else you keep foldable clothes. Follow the same principles to assess how they make you feel and if anything does not make the grade, let it go. Do the same with accessories, jewellery, gadgets, and products – anything you don’t use isn’t serving you and it’s taking up space.'
- 'Time to organise and clean - give the items you're keeping a fresh space. Before putting anything away, vacuum and give every drawer and cupboard a wipe down with a suitable cleaning product inside and out. Your clothes deserve a fresh, clean space and so do you!'
- 'Think about the clothes-hangers you use. The brain responds well when things are ordered, so using hangers which match rather than a jumble of odd shapes and colours is a simple mind-hack as well as being visually rewarding.'
- 'Order your wardrobe. Hang clothes so items of the same type are together and sort them by length; that way you’ll know exactly where to find your perfect outfit every day. This method makes putting away laundry much more straightforward and your eye will appreciate the organisation each time you open the door.'
The 'three Rs' rule never fails: reduce, reuse, recycle.
Original data by The Red Brick Road
A recent fashion design graduate from the University of Central Lancashire, Rose Connor's collection focusses on the beauty and importance of up-cycling and minimizing waste within the fashion industry. Rose demonstrates this by taking a common household item, the 'shower scrunchie' and changes the structural property with intense heat, in order to make a new sustainable fabric.