Haus of Ra is a luxury womenswear brand that specialises in bespoke garments. The brand adopts traditional couture techniques while fusing them with more modern media techniques for the garment construction. In celebration of couture Haus of Ra also specialises in making prints while emphasising in hand embroidery techniques adopted from South Asia as well those practised in ateliers of western artisans. The fabrics are sourced from family run farms that cultivate cotton, wool and silk. The brand prides in self having a sustainable ethos by implementing socially responsible policies. The artisans in the east are celebrated for their craft where the brand makes sure that their skill is not exploited both intellectually and/or financially. Haus of Ra is a fashion house that aims to innovate couture while being respectful to its traditional roots.
While the Haus primarily functions as a fashion label offering retail of fabric and haberdashery along with bespoke services like tailoring, alterations, digital printing, hand pleating and jewellery making, it also serves as a creative production and mentoring agency connecting creatives like photographers, models, hair and make up artists, musicians , fine artists, stylists etc to aid start-ups and established designers and fashion labels in producing not only just product but aid their business with tools for growth too.
Haus of Ra was founded under the creative direction of Raahim Khan in 2016 with the launch of the brand at London Fashion Week AW16/17 ,after his departure from his medicine studies, and now a graduate with BA Hons Fashion Design and Technology degree from London College Of Fashion (class of 2022) . As a Pakistani born Raahim Khan grew up around bespoke hand-crafted wedding gowns and garments which is why he holds the traditional couture phenomenon close to his design aesthetic.