Monday, 30 April 2018 10:53

BE FIT LONDON 2018

The UK’s Health & Fitness Festival for Women celebrates it’s fifth year with lots of exciting and new ways to stay healthy and keep fit.

Published in News
Monday, 19 March 2018 10:08

HYPE. partners with Samsung C&T UK

HYPE., the independent street label and international fashion retailer, has secured a major five-year services agreement with Samsung C&T UK (“Samsung”) which will see the multinational conglomerate provide the design-led brand with all back office and logistics operations from the end of March 2018.

Published in News
Thursday, 25 January 2018 22:24

Brands to Look Out for in the Gym

With the new year comes new motivation to attend the gym, but the gym might not be the same as you remembered it.

Published in Trends
Tuesday, 23 January 2018 10:13

Trainer Styles to Look out for 2018

The options for trainer styles have never been so countless, as beneficial as this is, it can make committing to one pair a tough choice.

Published in Trends

How to pull it off

From clothing that was seen as athlete-exclusive, to something your mom will wear on her busy days, and then finally a step further to something international celebrities will rock on the streets to show off their laid-back attitude, class, and healthy lifestyle. Activewear, or athleisure, is a trend that has been on the rise for quite some time now, and it doesn’t seem to be going anywhere. We just can’t get enough of it. It’s comfort and style combined, it’s high fashion paired with practicality, so is it any wonder that we’re fully embracing this new direction?

This is the trend to follow right now, so let’s chat about how it was influenced, and what’s the most popular way to rock it today.

1. It Girls Sashy Down The Highstreet

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From the moment she became a Victoria’s Secret Angel, Gigi Hadid became a relentless gym-goer and healthy lifestyle supporter. We saw her in everything from sexy little purple training bra paired with faux leather leggings, to downright graceful and delicate black ballet leotard paired with a lush grey coat and a big handbag. With some comfy footwear and sassy sunglasses on, she’s giving us life every time we see her leaving the gym.

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Kendall Jenner doesn’t lag far behind her bestie either, and her look for the Milan Fashion Week this September was an incredibly successful mix of glamour and chic comfort. An oversized, shoulder-baring white sweater paired with an Adidas-like cropped pants? This girl is killing it with her fashion game. The perfect blend of slouchy and sleek gave her that cool vibe that we’re all longing for.

Take it from the A-lister ladies, this trend is the new version of effortless chic, and look at Gigi, Kendall, Selena Gomez, and even the Duchess of Cambridge for inspiration.

2. Queen Bey Comes To Rule The Gym

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Look, if Beyoncé is loving a trend, then we’re all for it. With her last year’s launch of Ivy Park clothing line and the idea that athleisure is there to celebrate every woman’s body, we’re seeing a significant spike in activewear movement. Pretty little crop tops, simple black and white prints, and giant hoodies are Bey’s go-to ideas for her own line, and we’re loving the casual, soft feel of everything.

Pair slim leggings and a baggy crop top, put on a colorful headband, and you’ll be looking as fierce as our queen.

3. Rihanna Slays It With Puma

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After her incredible success with Fenty Beauty, Rihanna seems to be fully embracing body-positivity, and activewear is definitely something that is meant to fit everyone. She paired up with Puma and the collection we’re seeing has this wonderfully retro feel that we’re absolutely loving at the moment. Velour tracksuits, varsity sweaters, turtleneck crop tops, and a bunch of biker shorts, French-cut racy swimsuits, scuba suits, and all of this in bright neon colors.

If you want crazy, if you want color, this is the thing for you, because it ties in fashion with fun, it’s bold, it’s unique, and definitely attention-grabbing.

4. How To Pull It Off Like A Celebrity

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Whether you’re a busy lady with a million things to do in a day, or just someone who loves their fashion to be both high-class and comfortable, activewear is probably one of the easiest things to pull off. You just have to let yourself go there, you have to embrace the slouchy, sexy feel of effortless beauty. Gigi Hadid’s combo of all-pink tracksuit and a coat is perfect for a feminine lady who wants some romance in her outfit, and we’re definitely seeing a trend of blue and orange peeking out on the runways for the next year’s season.

Don’t be afraid to make it all more fun though, that’s the greatest thing about this trend. You take something simple, comfy, and then you can feel free to go crazy and get a watercolor splatter print, or something with jungle motives. Ombre looks and geometric designs are also really in.

Embrace the relaxed ease of this trend, ladies! While you’re stocking up on some cute athleisure, why not renew your gym membership and really start enjoying the whole lifestyle?

Written by Sophia Smith

Published in Blog
Saturday, 26 August 2017 10:13

Fifth.

Fifth is a brand rooted in juxtapositions. Feminine fabrics are cut into boyish shapes, Historic art forms such as crochet, are imbedded into a collection that is driven by current culture, and tailoring is layered with relaxed sportswear.

SS18 sees a clinical colour palette meet with the soft textures of sheepskin and mohair, and relaxed jerseys mix with trans seasonal wools.

Bridging streetwear with minimalism, the fifth woman is modern in her approach to style.

Published in Designers
Sunday, 13 August 2017 13:02

Hey Shorty

Jo Dodd recently completed a BA hons degree in fashion and textiles at Hull university after taking the plunge to return to education at the age of 31.  This is her first collection she has showcased under her brand name “Hey Shorty” and says she pulls her inspiration from the sportswear industry, using technical fabrics to create fun easy to wear garments... Sneakers optional!

Published in Designers
Thursday, 10 August 2017 16:24

What Does Your Style Say About You?

We are fortunate enough to be living in a world where there is a style, following or outfit choice to suit any mood we may have and to perfectly match the person we are.

Published in Styling Tips

This year style has made its way into our gym wardrobes, and now the athleisure look is HUGE.

Published in Trends
Saturday, 25 July 2015 22:22

The New Converse Chuck Taylor

Converse as we know it, will be no more, for the first time since its introduction in 1917 the Converse Chuck Taylor is changing.

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Making its debut on the 28 July 2015, the iconic sneaker will now be known as the Converse Chuck Taylor All Star II
“The launch of Chuck II is a ground-breaking moment for Converse as we continue to move the brand forward through creativity and innovation, ushering in not just a new sneaker, but a completely new way of thinking." Jim Calhoun, Converse President and CEO.

The new Converse Chuck Taylor All Star II new innovative features include;

• Nike Lunarlon sock liner for superior full foot cushioning and arch support
• Foam padded collar and non-slip gusseted tongue for 360-degree comfort
• A perforated micro suede liner, for breathability during extended periods of wear

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New Premium details;

• Constructed from durable premium canvas, the exterior of the Chuck Taylor All Star II elevates the sneaker’s most recognizable features with premium details including:
• A fully embroidered All Star patch
• On-trend high foxing
• Monochrome matte eyelets

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Published in Blog
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