Gen Z are the most disruptive consumers in history, their media and retail behaviours are influencing Millennials, Gen X and Generation Alpha following them.

RANKED: The most popular Y2k fashion item for this summer is the bandana.


Fashion is cyclical, and the latest trends to make a comeback are those inspired by the nostalgic Y2K vibes from the 90s and 2000s. But which of the iconic trends from the Y2k era are the most popular in 2022?

Taking the top spot is none other than the humble bandana, with more than 802million video views on TikTok and almost 15,000 Google searches every month for the simple accessory.

Such a multi-functional piece is the bandana, that Y2k fashion icons such as Xtina and Britney Spears have been known to wear theirs as anything from a makeshift top to a hair accessory. In 2022, this simple fabric item can also be used as a face mask in a pinch.

The humble bandana is the most popular Y2k fashion item, with more than 802million video views on TikTok

Women Looking at the Screen of a CellphonePh. Cottonbro (Pixels)

Young woman wearing a bandanaPh. Kenex Media sa (Pixels)

The Relaxed Bucket Hat Ranked Second In Popularity

The bucket hat is most definitely back in 2022, with 74,000 Brits searching for this fashion accessory every month on Google. While it’s the most searched-for item on the list, photos of the fashion item on Instagram are less than half than that of the bandana, with TikTok views of just over 341million.

Young Woman in a Bucket Hat and Crop Top Using a CellphonePh. Antoni Shkraba production (Pixels) 

Mini Skirts And Baggy Jeans In Joint Third Place

Two massively contradictory items: the mini skirt, and baggy jeans. Baggy jeans see just over 18,000 searches every month across the UK versus the 12,100 searches for mini skirts, but there are far less photos of baggy jeans on Instagram than there are mini skirts, with more than 1.3million photos of the latter and only 270k for baggy jeans.

Platform Shoes Of All Kinds Are Here This Summer

Rounding out the top five most fashionable Y2k pieces are none other than platform shoes, a 90s icon thanks to the Spice Girls, and the wholly impractical crochet top. Though Brits are searching for crochet tops less than half than they are bandanas, there are more than 600k photos of this retro piece on Instagram, and more than 202million video views on TikTok.

Meanwhile, platform shoes see the same amount of monthly searches as the mini skirt (12,100), but are featured on Instagram only a quarter as much with just less than 400,000 photos.

Most disappointingly, the iconic butterfly clips only ranked joint 11th on the list, being beaten to the top ten by flares, low rise jeans, and pleated skirts and a range of other accessories including the hellishly uncomfortable kitten heels, glitter gel, and trucker caps. Trucker caps! Believe it or not, there are more than 6,000 searches across the UK every month for trucker caps.

Viviane Paxinos, GM at UNiDAYS says: “Our data shows that this generation wants to stand out from the crowd, but most of all want to feel confident in what they wear. At UNiDAYS, our vision is to support, enable and inspire young people to be their best and most confident selves."

“With the additional costs students are facing this year, we want to reinforce to all sixth form, college and University students that UNiDAYS will continue to find the biggest range of discounts for the areas of their lives that they do have financial control over.”

For more insights, please visit: www.myunidays.com

Love data? You might like this article here

A little bit about UNiDAYS: UNiDAYS’ vision is to support, enable and inspire young people to be their best selves. There are 225 million students in college and university education worldwide. 1 in every 3 students are UNiDAYS members in the UK, US, Australia, France, Germany, Italy and Spain.

Published in Blog

As summer is slowly approaching, we’re ready to pull out our favourite summer outfits and enjoy days of fun under the sun. Since summer outfits are easy and breezy, we should also use simple accessories to complement our look. From jewellery to summer hats and sunglasses, there are plenty of options.

Summer outfit and accessoriesPh. Julia Kicova (Unsplash)

Simple combos usually feel like something’s missing, so we suggest you add a few simple accessories to spice up your look.


You can always turn to Instagram to draw some inspiration and see what’s trendy this summer season. You can also follow our guide to give you a few cool ideas on how to accessorise this summer.

Pick Out Your Favourite Jewellery Pieces

Gold jewellery on a trayPh. LUM3N (Unsplash)

Summer outfits are all about adding a little spark with necklaces, bracelets, or earrings. Jewellery is usually one aspect of our appearance that makes a style statement. You can say a lot about a person by looking at their choice of jewellery, whether they prefer glamour or minimalism, and how they make use of their favourite colours.

For example, fine pearl earrings can be a great accessory for your office outfits as well as a casual outing with friends. They can add a timeless touch of luxury and look perfect for any occasion whether you’re looking for an elegant pair or classic ones. The point of accessorising is adding a little something to your outfit but be careful to not overdo it.

Summer Hats

summer hat and glassesPh. Debby Hudson (Unsplash)

Summer hats are an ideal accessory for a summer brunch or an afternoon get-together with family and friends. They also protect you from the sun and are a saviour on a bad hair day. Choose one that complements your face as well as your outfit choice. Summer hats often go perfectly with a summer dress, as they’re stylish and eye-catching.

You can even use them as a single accessory piece if you don’t prefer wearing jewellery, for example. A small fedora can be appropriate for a slightly dressy or smart casual look, while a floppy hat adds a pretty touch to an outfit with an elegant vibe. Mid-size straw hats are usually casual and versatile, which makes them ideal for most summer outfits.

It’s All About The Shoes

Summer sandalsPh. Karim Elmissiry (Unsplash)

Summer shoes, especially sandals can be a lot of fun. There are plenty of choices including basic flats, embellished sandals, flip-flops, heeled sandals, espadrilles, casual sneakers, and many more. You can choose one depending on your outfit for the day. Don’t be afraid to mix your style with shoes as they bring out a different vibe, more than any other accessory.

You can deliver an adventurous style or an elegant one, and it will solely depend on what shoes you choose to wear. For example, you can combine a maxi dress with sneakers or casual denim shorts and a summer shirt with heeled sandals, and you’ll have a unique style that is anything but boring. You can even see celebrities promoting unusual combinations with different summer outfits and shoes, so why not try them yourself?

Summer Bags, Scarves, And Sunglasses

lady carrying a summer bagPh. Artem Beliaikin (Unsplash)

If you were wondering how to accessorise your favourite summer outfit and be able to carry around tubes of sunscreen, lip-gloss, and other essentials, you can never go wrong with a tote bag. They’re perfect for an afternoon with your friends or even a casual day at the office. With so many different designs and styles, it’s the perfect bag for an effortless outfit addition. If you want to elevate your style, you can always go for a small or big straw bag, as it is perfect for the beach as well as casual evenings with friends.

What’s summer without cool sunglasses and unique scarves? Lightweight summer scarves are designed as a style accent to add a subtle splash to your summer outfits. Tie it around your summer bag or your neck with a cute knot, and even wear it in your hair as a hair accessory. Stylish sunglasses are a staple not just for summer but any other season. They protect your eyes from harmful rays and look great on anything you wear whether sporty or classy. From statement-making oversized to aviator’s sunglasses, your summer style can be set off perfectly with any pair you choose.

Final Thoughts

You may not think of styling your outfits as much in the summer, however, with a little creativity you can get a great summer look that will elevate not only your style but your mood as well. From simple summer hats to trendy sunglasses, there are plenty of choices to experiment with and find what best suits your style and preferences. Enjoy your summer being a little more trendy than usual.

Published in Blog

It might seem like the summer, and warmer weather is still quite a way away, but the truth is, this weather and those lovely long summer days are closer than you may realise. 

Published in Fashion
Monday, 15 July 2019 19:15

5 Ultra-Packable Travel Dresses for Summer

5 Ultra Packable Travel Dresses for Summer

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Your summer vacation is coming up and you don’t really know how to pack because you don’t want to spend hours ironing your perfect outfits? Look no further because you’re at the right place! Here are five ultra-packable dresses that won’t show any wrinkles or bulges, so check them out and save yourself some time, effort, and nerves this summer!

The Inevitable Polka Dot Mini Dress

The inevitable polka dot mini dress

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Yes, everyone knows that mini dresses are absolutely unavoidable during summer, so don’t wait any longer and show off those gorgeous legs in a simple yet effective mini dress! As for the print, we must say that polka dots are always a fantastic choice simply because these will never go out of style. A corset-style top will emphasize your curves in the best possible way, but if you want to add a little twist to your look, pick a dress that features ruffle detail on shoulders straps and the front panel. It’ll make a huge difference and make your combo even more attractive and irresistible, which is exactly what you want, right?

The Figure-flattering Wrap Dress

The figure flattering wrap dress

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In case you weren’t aware of it, the fact is that wrap dresses are definitely the most figure-flattering style out there, so don’t wait any longer and give them a try this summer. The good thing about these is that they look astonishing on everyone, which means that you can wear it no matter your body type. The adjustable string tie closure around the waist will emphasize your waist, whereas a deep V neckline will add a sexy, jaw-dropping vibe to your overall outfit. One thing is certain – no matter which color or print you go for, you won’t make a mistake!

The Classic Floral Midi Dress

The classic floral midi dress

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Needless to say, floral prints have always been extremely popular in the fashion industry, and this year’s collections are no exception. We can all agree that there’s nothing better than a classic floral midi dress on a hot summer day, which is why you need to get a trendy Realisation Par dress that perfectly corresponds to this description. A black midi dress that features tiny red roses is undoubtedly a fabulous choice, and you know what? Such a print is beyond fantastic as it won’t show any wrinkles, which means that you can wear it straight out of your suitcase. Does it get any better? We don’t think so!

The Quirky Backless Mini Dress

The quirky backless mini dress

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If you’re a huge fan of mini dresses but those regular styles seem too ordinary for your taste, you should get a quirky backless mini dress that will sweep you off your feet! When you look at its front part, it’ll seem completely simple and normal. However, the real party starts at the back, as the mid portion of your back will be totally exposed, resulting in an extremely sexy look perfect for summer. When it comes to prints, we must say that white stars on the black background should be your first choice if you want to go for an attractive appearance that will catch everyone’s attention. You won’t go wrong with such a print!

The Fabulous 90’s Style Cocktail Dress

The fabulous 90s style cocktail dress

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Last but certainly not least, cocktail dresses are an absolute must in any fashion-forward girl’s suitcase, so make sure not to forget to pack these either. As for the style, we must say that the 90s are making a huge comeback this year, which is what you should go for a dress which is the epitome of that era. Adjustable spaghetti straps are unavoidable, and the only thing you should do is to pick the preferred print. From super trendy animal and floral prints to monochromatic looks, you won’t regret it whichever model you choose, so pick one according to your preferences and rock this style this summer!

As you can tell, each of these five dresses is ultra-packable and beyond perfect for summer, which is why you should take them into consideration and wear them on your upcoming summer vacation. Apart from looking fabulous on you, these dresses are very easy to pack, too, and the best thing is that you won’t have to waste time ironing them. Just slip into your favorite dress and enjoy your vacation!

Published in Blog
Thursday, 04 April 2019 20:33

Ease and comfort in 2019!

summer fashion metaphor for ease and comfort result

Just like the very flavour of summer - blended in a drink altogether, the fashion for summer of 2019 is a perfect mixture of brights, pastels, ease, glams and comfort! The summer fashion trends for women include the classic and elegant fashion styles of trousers and blazers, maxi dresses, slip dresses, structured shirts, pleated skirts and milkmaid tops, with minimalistic styles when it comes to bags and ease and comfort for shoes. The effortless path to exploring the best complimenting shoes for the attires stops at the vast category of sandals, sliders, mules and clogs. The bags as to be considered the value-added accessories are in fashion with shades of blue and beige in clutch bags and tote bags whereas the chic shade of black in the classic backpacks!

Easy Sneakers And Backpacks

Trainers and backpack paired with denim shorts or jeans is the ultimate king of comfort and classic summer appeal. The trainers have been in trend since last year and haven’t really gone out. Trainers in white and beige are perfect summer attire with ease and comfort fused with style, and the glam of prints. The graphic details added, is the millennial twist to the modern yet chic trainer design. When paired with milkmaid tops of bright shades and denim shorts or jeans or a summer dress, trainers can be encorporated into a casual outfit for the beach or even a day out shopping!

Sandals And Clutch Bags

Sandals are the ultimate all-rounder for fashion trends in shoes, with heeled sandals and strappy sandals in black, glimmers of metallic and jewels are perfect alternatives for the less comfortable stilettos and high heels! Small heeled sandals in black are perfect for formal as well as semi-formal party settings, and the flat strap sandals in gold and silver, glammed with jewels are perfect for a relaxed party attire, paired with playsuits or maxi dresses. The strappy heeled sandals in metallic shades also offer a complimenting look to midi dresses or split skirts and dresses as well. Sandals paired with a clutch bag is a multi-purpose duo for many settings!

Sliders And Mules

Sliders and mules are the ultimate casual attire when it comes to dressing for the summer season. The sliders in tan shades offer a perfect compliment to the classic pleated skirt-structured shirt duo this summer. Mules in black with kitten heels, provide comfort and stylish design to the vintage checked blazer-suit outfit for professional as well as casual days-out. Alternatively, brightly coloured mules worn with a simple dress, or coupled with baggy jeans and a thin knit top, offer that vintage look. Sliders and mules are perfect example of summer fashion which is easy and comfortable, yet still having high-end fashion appeal.

Published in Blog
Thursday, 19 April 2018 11:12

What Summer Streetwear Trends to Expect

Streetwear is a massive global trend that is only getting bigger, luxury brands have started showing their plans for the summer of and a lot of new and current trends are going to be seen this summer.

Published in Fashion
Monday, 23 May 2016 18:20

It's In The Bag

it is in the bag

Spice up your outfit with these cute bags.
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Set sail with this nautical inspired blue and white stripe suitcase bag from Accessorize

Tropical smoothie any one? You cannot go wrong with these juicy, fruity and do not forget cute watermelon and pineapple clutches from New Look.

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Mermaids should definitely never be without her seashell full of beautiful pearls. If you have dreams of being a mermaid this summer get your Lilac Textured Shell Clutch Bag at New Look.

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For the traveler in you, there is this super cute Riviera suitcase across body bag from Accessorize. BON VOYAGE!!

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Life is one big picnic! Well now it can be with this picnic basket across body bag from Accessorize.

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Flowers always brightens up any gloomy day! This 3D flower sequins clutch from Miss Selfridge, in blue and gold will not just brighten your day but also your outfit.

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Release your inner-gypsy with this multicolored print across body bag from River Island.

Published in Blog
Wednesday, 08 July 2015 09:13

One Style 4 looks

STYLE

The Top Knot

From super slicked back, to loose and dishevelled, the top knot is still a favourite for work, party or just hanging out.

Placement is key when creating a top knot, it should sit flat on the top of your head and not too far back on your head and the hair in the back must be completely smooth.

Once your hair is up in a ponytail backcomb the ponytail for fluffiness and then twist the hair around your elastic band and secure with hair pins. Use hairspray to hold it all in place.

Look Taller, short girls, wearing your hair in a top knot gives the impression that you are taller as it creates a vertical line and adds inches to your size.

one style1

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Pair it with statement earrings

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Change it up by placing it further forward with a side twist

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Published in Blog
Friday, 22 May 2015 16:31

SUMMER STYLIN’

With summer fast approaching there is an influx of special occasions to dress up for, from the races to weddings to hen parties. We all get excited for an excuse to get our glad rags on and get all dolled up to have fun with friends and loved ones. But before you go weaving in and out of the rails searching endlessly for that perfect outfit, here's some inspiration to get you started.

 

 

 

Monochrome Copy

MONOCHROME

So if you want to go for a fresh summer look, a monochrome dress is a great choice. Whether it's a print or plain, it'll look great against your (hopefully) sun kissed skin, and leaves you open to glam it up with bright accessories. The cut of the first dress is flawless with its open sides and high neck, the perfect balance of sophisticated yet sexy. The marble swirled print dress is very flattering with its layered waist and asymmetric design. For an event like the races or a wedding opt for a more delicate sandal style shoe. If you feel daring enough, the pure white dress is simple yet stunning and a great option in the hot weather. Monochrome floral prints are gorgeous, look bang on trend this season wearing them in a dipped hem or Bardot style.

Print Copy

PRINT

Of course bright and bold prints are always something you want to wear when the sun comes out, expressing that fabulous feeling the good weather brings. Busy florals are a popular option, as are graphic geometrics. The halter neck style daisy dress with skater skirt is great for a fun and feminine look. The A-line dress with geometric patterns is a fabulous look for those who prefer to wear something a little less figure hugging but still flattering. Feel like a hippy princess in the washed out floral stripe maxi dress. A little less bold, the spring green dress with scattered floral print is the picture of elegance with its high neck and midi length. Make the most of high neck style dresses with a classy updo.

Nudes and Pales Copy

NUDES AND PALES

Dresses in more subtle tones can be just as striking as bold and vibrant hues. There is beauty in simplicity, and with a natural makeup palette and some classy accessories, you can guarantee an elegant and feminine look. From the draped pale pink style above, to the sweet powder blue ensemble with pretty capped sleeves, to the embellished peach beauty, the selection above will suit various shapes and tastes.

Happy shopping!!

By Sarah Mac Crossan

Published in Blog
Thursday, 14 May 2015 16:52

Daz Dazzling White

Crisps, clean and fresh whites are a summer must, showing off radiant sunkissed skin. This season get ready to wear white from head to toe as seen on the runway's

WHITE SS15

Before setting out to the shops makes sure that you choose the right white for you skin tone

Cool skin tones bright white works well with your skin tone. Pair your look with silver accessories.

Ebony/dark skin tones, white shines against your skin paired with either silver or gold accessories.

Warm skin tones cream or ivory white's sets off your complexion beautifully

The right underwear

Be careful of white underwear as it can be quite visible under white fabric. Skin-toned underwear will make sure that noting peeks out drawing the eye away from what you really want to show off, your beautiful face.

For the office

Keep cool and look chic in a sparkling white sheath dress and nude pumps, setting it off with gold accessories. Keep your make-up natural with a bright popping lip, taking you from work to after- work cocktials. Keep that summer fresh feeling, by spritzing your body with the Vanilla body mist (from the Body Shop) and keep your tan glowing with the Shea Beautifying Oil for all day hydration and shimmer.

white for office

Image Source Pinterest

White for the fuller figure

Avoid clingy fabrics rather opt for dresses that billow, flounce or flow but still gives you shape. Stand out in a classic A-line silhouette, this faux wrap dress is perfect, defining your waistline for a white hot summer's lunch date.

fuller figure 

Sugar and Spice Dress@ www.curvydivas.com

Weekend White-Out

A simple white and black look, with the delicate chiffon, taking your look from late lunch to dancing all night long.

 whiteandblack

Image Source Pinterest

Street Style

Overalls are back, this trend was huge during the 1980 to the 1990. Stay on trend and comfortable with this white on white denim overall look. Go wild with an animal print clutch and sexy aviators and an all-white pedicure.

all white overalls

Image source Pinterest

Texture

Adding pattern and texture make it just that much more interesting. Top your look off with natural make-up and a sun-kissed glow

This Lace look screams beach holiday and fun in the sun showing off beautiful tanned skin.

 lacewhite

Image source Pinterest

Flowy Lace trim perfect for a hot a summer's day paired with espadrilles and jewel tattoos.

flowy
Image Source Pinterest

Accessories

White is a acts like a canvas, so keep your accessories simple

whitebohofeel

Published in Blog