When choosing a brand among many others, personal taste, disposable income, and necessities will all play an important role, but the older and younger generations are driven also by two different factors, a study by Amex says.

Digital savvy, eco-conscious, and very demanding. When it comes to fashion and shopping, the youngest generation knows what they want. Small businesses are struggling with Gen Z.

Hermès, the luxury goods company based in France, is renowned for producing some of the world's most sought-after handbags, timeless pieces to be styled and cherished.

Fashion is Art, and as such it has its own artists: designers that made the history of couture and left an indelible sign with every collection.

De-influencing: the trend taking social media by storm is a real countermovement. If social media were your go-to place for shopping recommendations, now you will see the other way around but what does it really mean?

Every shade has almost unlimited nuances and the same happens with fashion. When it is time to express your style, let these luxury womenswear brands speak of your true self.

2023 is officially here. A new year brings with it new opportunity as we all set out our goals for the 12 months ahead. These opportunities extend to fashion brands, who are (or at least should be) primed to seize this moment and evolve their businesses by connecting with their ever-evolving consumer audiences.

The public lens is on the costs and waste occurring in different industries, including fashion, and raising awareness of the production chain issue or many issues within it.

Gen Z could be the most conscious generation ever met so far but zoomers like to spend more than others, maybe too much. Is all that glitters gold?

Sneakers are the Country's favourite shoes and statistics prove it with The Edit LDN, high-end sneakers marketplace, being at the top of the growth with its +525% growth every year since 2020.