Ujjwala Bhadu is an artist and fashion designer born and raised in Jodhpur, India. Her interest in design stems from her love for colour, textures and tactility. Her childhood was surrounded by the colorful local textiles of her hometown. Her constant muse, her mother, instilled in her a deep appreciation for the local crafts of her people. Her design principles value the craft of creating by hand and working with touch-encouraging materials. Her approach to design has also been shaped by her move to Parsons in New York City. Studying the principles of modernism and finding a connection between home and here through design has been a very enriching experience for her work.
As a recent graduate of Parsons the New School for Design, in the Fashion Design program, Ujjwala Bhadu has not only acquired the work ethos of New York City but more importantly the critical thinking skills that help her push her ideas across design disciplines. Her projects have always contained elements of her indian heritage, all of which led to her final collection that represented a balance between personal and acquired cultures. Internships at Theory, Oscar de la Renta and Bibhu Mohapatra consolidated her collaborative and teamwork skills. During her final year at Parsons, Ujjwala was nominated for multiple competitions like Hugo Boss Scholarship and CFDA Fashion Future Showcase.