Tuesday, 23 June 2020 14:30

Eats Chanel Lingerie

“Regardless of how something looks on the hanger, it’s the moment you own your look that the camera sees someone at their confident best and with that, our goal to create the sexiest lingerie brand in the world began.” Chris Applebaum, the Director of Eats.

The Eats Lingerie became available in June, exclusively via the Eats Lingerie online store. The debut collection, Black Cherry comprising of a bra, garter belt, g-string and pasties is crafted from luxurious black eyelash lace, soft satin trims and finished with the utmost attention to detail with glossy gold hardware and bespoke Eats-themed cherry charms.
In a statement Chris Applebaum, the Director of Eats said:

“I know the idea of launching a lingerie brand may seem to have come out of left field, but the genesis of this project was borne over 2 years ago. While I have always loved working and featuring other brands on our digital media platforms, sitting behind the curtain listening to girls in the Eats wardrobe room, I would hear feedback about everything and – especially with lingerie. The #1 criteria for feeling like you own it was FIT. A lot of bras looked amazing but could not be more uncomfortable. A ton g-strings look very creative but neglect to consider how the waistline could be altered to elongate the legs or flatter the booty by how it’s framed by silky, gentle straps.I was fortune to hear what made each girl feel their best and knew that if they felt great, they owned it."

"I have worked closely with our designers throughout the creative process which is why there are certain design elements to Eats Lingerie which won’t be seen on other labels.First of all: FIT. When girls put on our lingerie, we want them to KNOW they look their best and therefore feel their best. Secondly, each Eats Lingerie set will be adorned by a tiny gold Eats-themed charm. The first reflecting the confident, sexy and whimsical nature of the brand: cherries! Lastly, we want everything to be maximum SEXY all the time. This means demi cup bras, lots of exposed booty so we see more skin, translucent and lace fabrics so we can amp up the sexy factor even more. But – most importantly – lingerie is intimate, so we want your experience with Eats Lingerie to feel personal.”
In order to create the most exclusive experience possible we are producing each collection in strictly limited numbers with less than 300 sets available at a time. Because not just any model can become an Eats girl – we wanted our line to feel similarly special and rare.This will also ensure that the consumer knows that not everyone will be able to buy the same thing as them, it’s a special luxurious piece they will want to hold onto forever.”

Chris Applebaum is an LA-based Creative Director best known for Paris Hiltons Carl’s Junior Super Bowl campaign and Rhianna feat. Jay Z Umbrella music video. Applebaum has had over 30 Number 1 videos on MTV from Rihanna, Jay-Z, Hilary Duff, Britney Spears, Usher, Celine Dion, Miley Cyrus, Demi Lovato, Selena Gomez and more.
Published in Fashion
Thursday, 21 February 2019 21:39

Lingerie Trends You Should Know About

white bra and knicker lady in window result
Photo: Unsplash

The thought and craftsmanship that’s put into making lingerie isn’t just to impress your significant other on Valentine’s Day or date night. In recent years, lingerie has moved from behind the curtains and beyond the confines of your home and towards a new expression of style. Here’s how you can wear your luxury lingerie sets, in and out of the home.

Wearing Lingerie As Outwear - The Bodysuit

This bodysuit is the most popular form of wearing lingerie as outwear and has taken the Instagram world by storm, particularly after the Kardashian’s were seen sporting this look. Bodysuits offer versatility and can be worn with almost anything to create a super chic look.

Pair your bodysuit with some light-wash blue mom jeans or skinny jeans and layer with a leather jacket and some heels for a super cute summer/autumnal fashion statement. As modelled by Kim Kardashian, go bold and pair your lace bodysuit with some tracksuit bottoms. Add a sporty bomber and some sneakers to create an athleisure vibe or pair with some heels for that true Kardashian look.

Go Sporty

Sport-inspired lingerie has made a huge comeback and is definitely here to stay this year. The revival of the 90s streetwear has taken the fashion world by storm and it doesn’t stop at lingerie. With the intention to encourage women into an era of confidence and comfort, the sport-inspired lingerie trend is made up of melange fabrics, logo embedded elastic bands and mesh detailing.

Velvet

Velvet has made a huge (and surprising) comeback in our wardrobes and so it should come as no surprise that it is going to make its way back into our underwear drawers this year. Plush velvet and velour lingerie sets are the epitome of luxury particularly the feel of soft velvet against your skin. Velvet lingerie typically comes in a pallet of dusky pinks and grey or rich and intense with emerald greens and peacock blues. The great thing about this trend is, just like the bodysuit, it isn’t restricted to the bedroom and can be worn on a night out or even better, on holiday.

Dare To Wear Red

Red is often the colour that springs to mind when you think of sexy luxury lingerie. The colour has been proven to stimulate emotions of passion and sensuality. Like a bull fighter, red attracts a variety of attention stemming from love to anger.

When it comes to women's lingerie collections, red is a staple colour and enables women to feel empowered and sexy. It is a strong trend in fashion and has been a large focal point of new season trends.

Bohemian

As the evenings begin to get lighter and we move closer to spring, the boho trend will begin to emerge. With beautiful rustic colours and earthy tones, the boho prints are inspired by festival fashion with an abundance of Aztec prints, embroidery stitches, ribbons and beading. It has a playful yet sexy feel to it and is the perfect companion for summer. Pair you bohemian bralette with some ripped denim shorts and Dr Martens.

Corsets

Since the 16th century, the corset has come a long way. Commonly seen on New York’s fashion catwalks, wear your corset over an oversized shirt and some thigh high boots for a super high-fashion look. For a super chic festival look, wear a corset over a loosely fitted dress and some cowboy or biker boots.

Published in Blog
Thursday, 20 December 2018 10:29

GH Lingerie

Gh means ‘Get Her, Get Hon and Get Hen.’ It is a brand stands for sexual equality and all genders. ‘H’ refers to her, honey and hen. ‘Hen’ is Swedish for neutral gender. Since sexuality has become blurred in this generation, lingerie is no longer just for females. In the near future, Gh hopes to target wider range of customers for all genders, shapes and sizes.

Advertising ‘objectification of women’ and ‘selling sex’ are very common to see in lingerie industry. It is not art or fashion. No women want to be viewed as an object. This kind of branding strategy is what Gale and Rachel strongly disagree with. 
Gh is hoping that its lingerie design and brand concept can make people rethink the nature beauty of human body. People don’t have to get hung up on conforming to a particular body type.

Everyone can truly love their bodies and show their glamorous looks with confidence.

Published in Designers