When it comes to contour, it can be tricky to strike a balance between defining your features, whilst still keeping it looking soft.

New data revealed through Productsup's study finds consumers need more product information to make purchases in the physical, digital, and virtual world. Very insightful on sustainable buying power too.

The world of scent, like clothing and beauty, is subject to the whims of shifting trends. Some patterns, like these, are cyclical, while others are driven by wider changes in the world around us.

Today, one world-leading technology brand, and one iconic fashion designer team up to challenge MA Design students in an eight-week live brief to explore the relationship between fashion and technology.

Swimwear, and we mean good swimwear isn’t cheap. Maybe it’s time to invest in a really good piece of kit. Especially if after tucking yourself in and pushing yourself up that bikini doesn’t reflect the juicy piece of fruit that you are.

The trend of femmine headbands predominantly features long luscious locks incorporating hair extensions for that extra princess drama but what about short hair?

Controversial and critical tailoring is redefining the historical classics of the trench coat with modern perspective. Besfxxk collection strives for a signature silhouette with daring finishing details.

So many of us live or work in cities and built up areas these days, where traffic blocks up our streets all day long and air quality stagnates indoors. The result is an increase in our exposure to pollution, dirt, train fumes and smog, all of which takes its toll on our skin and overall health.

Much to our relief, the fragrance world is finally listening. Tones and accents that have been previously blended for a distinctive gender is spilling over the counter! Finding your fragrance to fit your mood, and ambience for the vibes at hand is personal, intimate and as the Parisians swear, it’s a private ritual.

Ph. Siora Photography (Unsplash)

Confessions of a Rebel are one fragrance brand that are disclosing the secret of scents to match our desire of something emotional but unrestrictive. Regardless of your gender.

Fragrance gender fluidity is here. A recent study from UNiDAYS showed 49% of Gen Z are more inclined to buy from brands that promote gender representation and diversity in their marketing and advertising. According to Mintel, gender-neutral fragrance launches accounted for 17% of the market in 2010; by 2018 that figure had grown to 51%.

Confessions of a Rebel, has just launched in the UK and speaks out their key message on marketing diversity in their range- “We’re not afraid to provoke. Our fragrances are made to excite and inspire: some are subversive, others are straightforward, all are compelling in their own right. He, she, they, YOU - our confessions are not caged in by gender. We blend traditionally feminine notes with masculine undertones, and vice versa, to create fragrances that are anything but ordinary.”

Meet some of the rebels that dare to go beyond the binary…

LOVE HIGH (100ml spray, £100)

Somewhere between lust and lost, peach nectar tangles with orange flower and jasmine in this tantalising fragrance. Shaken up and just a little bit sweet, succulent apple reveals new textures of sensuality against powerful blonde woods. Everything goes, but first, dive right in.

ABOUT LAST NIGHT (100ml spray, £100)

Inspired by late nights, this is a bold exclamation of scent, featuring a cocktail of sparkling bergamot, pink pepper and red grapefruit. Powdery vetiver, sustainably harvested in Haiti, intoxicates the senses with cold-pressed mandarin oil and energetic spices that last from dusk until dawn.

GET A ROOM (100ml spray, £100)

All heat and plenty of skin: forbidden apple is layered with mandarin and stripped-down woody notes. A sensual medley of vanilla, praline and a touch of spice send your heart skipping a beat – and then some. Draw the blinds, bolt the door, this is going to get good.

Let's Be Real Review

On note one, Let’s Be Real Fragrance hits you with a fresh citrus wave that wakes up your senses, followed immediately with depths of vanilla and a lasting woody note of musk and jasmine. I would recommend this to be worn in the evening for deep conversation over decadent drinks. - Deborah St. Louis Founder

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Beauty products are an extension of your overall look and our top 5 gets you there faster, for flawless results. Trust us, you’ll be obsessed with these to treat your skin, hair and lips for the quality and reliability to switch up your style as you please.

Our top five products gives you a head start with skin, hair and nails with brands we sample ourselves

OPV Matt Liquid Lipstick

The BRAND NEW OPV Beauty matte liquid lipsticks are available in 25 fabulous colours to suit you and your mood.

You will love the effortless application, giving your lips a tender coverage that dries to a gorgeous matte finish - Let your lipstick do all the talking!

OPV Lipstick £7.99

Only Curls Conditioner

A volumising, conditioning, protein rich mousse perfect for curly or wavy hair. This lightweight foam styler will help to boost volume, smooth frizz and define curls, all with weightless hold. The special blend of rice water, rice protein, and pro-vitamin B5 helps strengthen curls, replenish moisture and prevent breakage.

Onlycurls.com £16

Mylee Speckled Matte No Wipe Top Coat

Give your manicure a stunning black speckled matte finish with this top coat. Perfect for a mini-egg effect at Easter over your favourite pastel polishes! Packed with irregular black fragments and with a matte finish you can protect your polish from natural wear and prevent chipping and peeling for a long lasting manicure. Perfect over any MyGel polish shade, the 5-In-1 Builder Gel and Polygel! With no tacky inhibition layer to remove, you're good to go once cured!

Mylee Speckled Matte No Wipe Top Coat 15ml £8.50

The Jojoba Company Youth Potion

Formulated with signature Australian Wadi-Wadi Jojoba, the Jojoba Company’s Ultimate Youth Potion + L22 ® is naturally packed with antioxidants, omegas, and vitamins. Delivering superior anti-ageing results for all skin types without harmful additives or chemical nasties. It has been developed to prevent and repair fine lines and wrinkles and is clinically proven to deliver results. Sustainably and ethically sourced ingredients such as patented L22®, a blend of botanical oils that deliver the same ratio of lipids as healthy 22-year-old skin, and free-radical fighting CoQ10 work together with Jojoba to activate your skin’s natural intelligence to boost skin hydration, enhance firmness and elasticity whilst restoring healthy skin lipids.

Ultimate Youth Potion + L22® – The jojoba Company UK £29.95

Eresos Aloe Vera Hydrating Face Mask

For some serious skincare pampering, our 500mg CBD isolate infused moisturising and calming Derma Hydrating Face Mask is packed with natural extracts of Aloe Vera and Chamomile for an instant pick-me-up. Easily applied and easily removed, the soothing Kaolin clay will give you a healthy, fresh complexion and long-lasting results.

www.eresos.co.uk £45 (500mg)

Why so obsessive?

If you’ve been hankering for a deep intensive repair for your face, we think you’ll love Eresos who design their products for a longer result and of course the Jojoba Company for quality ingredients that work along with your own skin’s ecosystem.

As far as DIY nails are concerned, we say, the time spent polishing and sealing that perfect pigment must endure washing up the dishes and a steamy bath as a minimum. It’s all in the top coat friends! The Mylee Top Coat is to be teamed up with their Mygels range but also what you already have in your home. We expect thank you letters on this recommendation alone.

We really do have to mention the level of protein rich ingredients in the curling mousse here. It reminded us of the home remedy of egg yolks as a hair conditioner, but this offers a great vegan alternative for hair breakage repair (and without the mess)!

And finally, for real lipstick, we truly believe your lips should do all the talking with a dense and rich pigment. Whether you intend to say anything or not. Embracing “the silent type” with a subdued matte finish is sexy, sultry and easy to achieve with a reliable lipstick such as OPV.

Hot five, reviewed by Fashions Finest. But we want to see your beauty stories. Tag us on instagram @fashionsfinestuk and we'll feature our favourite!

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