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Who would have guessed that tie-dye is back? The latest campaign from Pepe Jeans London, shot in Madrid, sets a serene and chilled atmosphere to highlight a bold new collection for their spring summer lookbook. Tye-dye fabrics of green, blue and pink, must-have styles for the season across both menswear and womenswear.

London-born brand Pepe Jeans have released their latest Spring/Summer 2022 underwear collection.

The Women’s SS22 Collection

The women’s collection highlights re-emerging trends, such as the tie-dye print, – perfect seasonal colours for the up-and-coming summer ahead. And if tie-dye isn’t your style, not to worry! The collection features various styles, prints, and fabrications to ensure Pepe lovers have underwear they’ll adore for the season.

The Men’s SS22 Collection

The men’s collection gives you the standard block colour prints that are reliable go-to boxers/briefs. On top of this, the collection has introduced bamboo as a fabrication which is perfect for those wanting a softer, luxurious feel to their underwear.

Both eclectic collections draw inspiration from various sources, but broadly aim to cater to a diverse audience that appreciates seasonal colours and fashion-forward, trend-led designs.

Mark Blenkinsop, Chief Marketing Officer from the group AWWG, stated “The SS22 underwear collection is beautifully curated and brings together many of Pepe Jeans’ legacy styles: challenging and brave young fashion that harks back to Pepe Jeans’ earliest days in Notting Hill during the 1970s. At the same time it incorporates many of today’s newest global fashion trends, a nod to the leading international brand Pepe Jeans has become.”

Fashions Finest loves this vibrant and playful collection from Pepe Jeans London, especially their use of bamboo into their material. So perfectly sustainable and fresh for spring!

If you also like these as much as we do, be sure to come down to London for our sustainable pop up event featuring an array of sustainable designers showcasing inspiring accessories and creative clothing.

Are you available on 18th June 2pm onwards? If so, come on down and book your place here.

The seasonal collection is available to purchase across Europe via www.pepe jeans london.com.

You can also browse their classic underwear collection here

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So many of us live or work in cities and built up areas these days, where traffic blocks up our streets all day long and air quality stagnates indoors. The result is an increase in our exposure to pollution, dirt, train fumes and smog, all of which takes its toll on our skin and overall health.

Science and fashion are two completely different worlds yet they always find their way to each other. Living in a world where battling climate change is at the forefront of most organisations, fashion has been known to take major steps in reducing its carbon footprint.

When you hear 'facial scrubs' most think about microbeads and harsh exfoliators. But for the last 15 years Jojoba Beads have been renowned for its gentler, biodegradable ingredients to exfoliate and cleanse skin safely.

Avoiding harsh micro beads, why not try a natural alternative such as jojoba beads to cleanse the face.

If you are looking for a much loved product that’s tried and tested with over 300 5 star reviews, why not consider the benefits of The Jojoba Bead Cleanser (£22.95)

The cleanser uses Jojoba Beads that are very mild and gentle on the skin, making them ideal for all skin types, including sensitive. With natural emollient properties, jojoba beads are also naturally more moisturising than regular exfoliators and help to maintain the skin's natural pH balance instead of stripping it from its natural oils. They’re also kinder on the planet as they’re biodegradable.

The Jojoba Bead Cleanser combines the benefits of these beads with the below skin-loving ingredients:

• Aloe Vera Leaf Juice that offers anti-inflammatory, antimicrobial, antioxidant, humectant, and soothing properties,
• Jojoba which has a variety of skin healing properties making it perfect for dry, sensitive, acne prone skin,
• Shea Butter to condition, tone, soothe, and soften skin,
• Ylang Ylang Flower Oil which has anti-bacterial skin purifying properties, and works wonders to help regulate your sebum production,
• Papaya Fruit Extract to soothe skin irritations and acts as a natural exfoliant,
• Soapwort Leaf Extract which has flavonoids and vitamin C to fight dark spots and free radicals that can cause signs of ageing,
• Vitamin E for anti-aging,
• Macadamia Seed Oil that hydrates without clogging pores.
• Quandong Fruit Extract which contains active phenolic acids (a more natural and gentler alternative to exfoliating acids like AHAs). This extract is ideal for exfoliating dead skin cells and leaving behind a brighter and clearer complexion.

It would be difficult to find a product that offers more natural ingredients to combat all of your skin’s demands of the day. It’s a long list of factors when you sit down and think about it, as our skin is busy fighting the effects of pollution, stress and artificial heat from air conditioning to dry us out.

Looking to Mother Nature to help our skin heal is best.

Fashions Finest received this sample and loved the list of ingredients. If you decide to purchase, why not share a selfie and tag us? @fashionsfinestuk We’d love to see you!

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