Transforming the #openrussianfashion project in a social phenomenon!
Milan, September 20th – This morning wonder and amusement have welcomed 8 beautiful girls who, wearing unusual #OPENRUSSIANFASHION t-shirts, involved press, buyers and bloggers in front of Armani and Cavalli catwalk room, offering them to wear the original t-shirts to celebrate the project. Realized with the support of the Russian Ministry of Industry and Trade, #OPENRUSSIANFASHION is designed to promote the collaboration between the Italian fashion system and the Russian one.
Numerous VIP selfies and smiles for the unexpected Flash Mob: some of the most prominent personalities of the Italian fashion system, including Mario Boselli, President of the Italian Chamber of Fashion, Claudio Marenzi, President of the Italian Fashion System, Giulio Di Sabato , President of Assomoda, and Raffaello Napoleone, CEO of Pitti Immagine, wanted to have their picture taken with the branded t-shirts. An important sign to indicate the link between Italy and Russia in the fashion area.
#OPENRUSSIANFASHION project upcoming events will be:
From now until September 22nd, the most promising brands of apparel and accessories developed and produced in Russia will attend the Tradeshow SUPER within a collective booth (Fieramilano City, Hall 3, Booth B11), which will aim at focusing the attention of the international fashion industry on the young Russian talents. Moreover, in the same period, the collections of the 5 most famous Russian designers will be exhibited in the new Sari Spazio showroom located in Via Cevedale 5, in Milan.
On September 22nd, #OPENRUSSIANFASHION project will dedicate an exclusive cocktail party to influencer, press and buyers which will take place at Sari Spazio Showroom.
For further information:
Lucia La Porta