Tuesday, 18 February 2014

Jose Hendo AW14 LFW

North London based Ugandan-born eco-fashion designer José Hendo has started the Reduce Reuse Recycle campaign to raise awareness
about how we can make a difference on the environment through the choices we make.

The launch will be taking place on 15 February 2014 AT 3PM
The Grand Connaught Rooms 61 - 65 Great Queen Street, London, WC2B 5DA.

The Award winning designer, who launched her own label in February 2011, was also shortlisted in the 'female designer of the year' category of the BEFFTA Awards.
Since her launch she has presented to the Queen in her home country Uganda, shown her collection at EcoLuxe London and Vauxhall Fashion Scouts during London Fashion Week with raving reviews. She has also shown in Berlin Fashion Week and New York Fashion Week.

She is known for her prolific and cutting edge barkcloth collection "Resonance". José Hendo promotes the use of eco textiles for example organic and recycled materials. Supports ethical trading, and raising awareness about the environmental issues affected by the fashion industry.
Through sustainable fashion José Hendo wants to make a positive contribution to society. This is clearly demonstrated via José Hendos apprenticeships, work experience and free workshops as a way of giving back to the community, and also creating awareness of sustainable fashion. Furthermore each sale made also sees a percentage given to charity.

Josephine says, "I graduated from the London College of Fashion (University of the Arts). The reason why I went back to university was to justify being in the fashion industry, redirect my career, and revive the artist within me. Through my research, I learnt what happens through the life‐cycle of a garment: From the growing the crop, making the cloth, garment production to customer then to landfill and recycling.

Designing clothes now requires an awareness of the environmental impact of the fashion industry. That's why I have made the choices I have, aiming to combine good design with sustainability, using the 3Rs Reduce, Reuse, Recycle This has become the cornerstone of 'José Hendo'

My dream is to make bark cloth work alongside mainstream fabrics. Bark Cloth is a centuries old technique, one that is recognised by UNESCO as a masterpiece of the oral and intangible heritage of humanity. It is considered the oldest man made fabric and was declared a UNESCO World Heritage Material in 2005. Furthermore it is produced in my country Uganda so has a personal as well as cultural reverence to me and my ancestry which I am honouring in my work."

Photo Credit: Trevor Griffiths iDeLick Media