Hellavagirl showcased her Avant garde collection at Fashions Finest AW23 London Fashion Week showcase on the 18th February 2023.
About The Collection
LA PETITE MORT: Following on from the fetish of Human Meat Freaks is an autobiographical collection exploring multiple personalities and the death of an old soul. A celebration of rebirth with a healthy punch in the face to conformity. Delve deep into Helen’s muse, a heady mix of desperate housewives smashed into rock star divorcees. The garments are designed to mimic the natural fluidity of our undisciplined emotions.
Featuring Helllavagirls signature oversized, beautiful shapes, this is genderless extravagance with a rock and roll edge. Complete non-conformist fashion for the bold.
Director & Event organiser: Deborah St. Louis
Creative Director: Tanya Beresford
Lead Stylist: Leighanne Krystal
Makeup By Becci Discombe For AOFMPro Using Dermalogica
Hair: Bumble and Bumbleuk
Photographer: Joanna Mitroi