Gauhar Ali showcased her SS19 at Fashions Finest during London Fashion Week 15th - 16th September 2018.
Styling Team: Lola Royle, Kim Able, David Johnson, Maryanne Alabi
Makeup Team: Academy of Freelance Makeup Artists
Hair Team: R&Co
Nails: Julie Bryant
Photographer: Joanna Mitroi
Indigenous, contemporary and chic, Shay Jaffar embodies the power of choice and individuality. It’s symbolic of those who create their own fate, swim against the current and are destined to steal the spotlight. It is where coverage is sublime. Conventionally unconventional, Shay Jaffar is a demure brand for women who stand out unapologetically as they genuinely strive to be their best selves everyday. Shay Jaffar is as authentic as it gets.
Passionate and revolutionary, Shay Jaffar is a persevering entrepreneur, social change maker, and a naturally gifted artist. Her journey began as a young school girl determined to make a fashion statement. She worked with her mother to design her own clothes. She had found her calling which led her to the Italian Fashion Academy Milan to study fashion design and then to Babson College to study fashion entrepreneurship. A globetrotter who has lived in three continents, her style and designs speak of women and cultures from around the world yet at the core resonate her true identity and beliefs. Shay stands for the voices of millions like her and manifests the celebration of the power of choice.
Dressathon Lagos is an Emerging Nigerian Fashion label launched by Lagos based Nigerian designer Ugochi Agoreyo in May 2018. She focuses on creating edgy Afrocentric pieces for the modern woman through the use of a variety of African print textures fused with recognizable patterns and fabric from around the world.
Velika Hartono is a young independent fashion designer. Her first collection is emerging ready-to-wear with Avant-garde. The collection was launched in Hong Kong in 2018.
The young and up-and-coming womenswear brand ‘SANDER BOS’ was founded by designer Sander Bos. Innovation and creativity have been the building blocks of the brand. The vision and goal of the brand is to challenge the borders of fashion and the way we see clothing. To use clothing as a language we all speak and understand. The label features womenswear which features couture and street wear. The independent label always has a close connection to art, this still is the goal to create with the brand.
Uniting countries, cultures and great minds - Dedicated to all the timeless eccentrics. 'relax baby be cool' is a fashion and lifestyle brand dedicated to all the timeless eccentrics. With a sense of solidarity amongst countries, cultures and passionate visionaries, it's a desire to celebrate the legacy of ancient traditions and historical arts.
Established by Estonian-born mother and daughter creative duo, the upcoming label fuses an assortment of colours and themes inspired by the hidden corners of the World, a collaboration between textile laborers that go back generations, enthusiastic futurists and invaluable helping hands.
Tailor-made, using only high-quality fabrics and mixing them with materials that carry in them stories and legends, emphasizing the importance and the history behind them, all of the pieces are accompanied by the mythical tales portraying the beliefs, the traditions and the way of life of the lost generations.
Beautiful, striking hues and atypical patterns are accentuated through relaxed silhouettes, no-fuss cuts, and timeless clean Northern lines reflecting the label’s aesthetics.
Drawing inspiration from old-school glamour, powerful historical figures, androgynous styles, the Queens and Kings of all times and reminiscing about the times when dressing up was a culture, craftmanship was the highest skill and respect towards culture and art was common sense.
It is timeless class with an edge. dedicated to the curious and the wild, the attention seekers and culture keepers, the bold and the brave.
A little old fashioned, maybe, but then again, so are we. And we are on a mission to keeping these values alive.
All collections are handmade, exclusive and limited due to a definite amount of each print and fabric.
From the henna hands in the bright stalls of Jakarta, in the torn mochila over Singapore and Amsterdam, through the blue eyes of relentless seas with Estonian roots of knowledge and experience, sparked from a situation, ironed with love, touched by the hands of a little magic, and pushed by the mountain.
For the love of all things colourful, eccentric and romantic, Lela Rose definitely gives us the summer vibes we need. Whether you want to take a stroll down the artistic streets of Venice, or attend a garden show near Hampton Court Palace, Lela Rose definitely ups your fashion game. Effortless sophistication and I'm definitely designer-struck!
What are your thoughts?
For more Lela Rose, visit www.lelarose.com (also featured in Vogue).
If you can dream it you can do it, that is exactly the go-getter attitude that pushed Mary Ajayi to pursue her passion for fashion.
Deciding to become a designer and build a online fashion brand was a easy one for this go-getter Dublin based #bossbabe originally from Nigeria. With a ever growing collection ranging from Maxi Dresses, to Co-ords , home decor and fashion accessories. She is constantly pushing herself to expand her collection and to build a brand filled with timeless pieces for both men and women.
Her African heritage plays a big part of her design,“as a child, I’ve always opted for African fabric when creating, there’s just something about African prints that I’m fascinated by, it is so unique and I think that’s what makes me stand out from other designers.”
With the beautiful and vibrant aesthetic of the Ankara fabric forming the bases for all her pieces making it both versatile and fashionable. And a true expression of her African heritage and culture bringing to life the eye popping colors and diversity of the ever changing African landscape.
“I want those wearing my pieces to feel connected to their roots, empowered and proud of where they are from”
If you share Mary’s Love for Africa and African design then pop into her online home and support proudly #blackownedbusiness and bring a touch of Africa to your home and wardrobe.
Priscilla Adejo; A fashion designer from Nigeria whose passion for playful and exciting bursts of creativity in all forms of arts and storytelling has so far, shown the world that Adejo as a brand is a new way to share love and create individuality for people looking for a unique feel from the rest of the world.
As a youngster, she would wake up at night to find new ways of expressing herself and her emotions. Being a multi-talented artist, she was able to develop an independent view through night sketching, drawings and paintings. Having created personal storybooks and illustrated each page herself, it created the desire to find new ways of expression. As loving parent always do, Priscilla’s provided the support needed to nurture her creativity and talent.
In 2011, Priscilla developed an interest in the fashion industry, realising she had to learn how to sew on a sewing machine after mastering the art of sewing by hand. She enrolled into a fashion school in Nigeria where instead of being taught how to sew, she became an errand girl and not being happy with this situation she decided to quit. She then purchased her first sewing machine training herself for 3 years. As the passion for fashion multiplied she went on to study Fashion, Product and Promotion at the University of Sunderland where she became more exposed from the many researches and projects she worked on. Mixing English Elegance with African history and tradition, she created a project that compiled the age of tie and dye emerging from Nigeria through her prints mixing it with a rugged but regular shape of military and civilian wear to create a Collection of designs that ensured she graduated with a Bachelor of Arts in July 2017.
Not wanting to rest on her laurels, she signed up for the Fashions Finest Africa in May 2018, creating the Collection she called “Motherland” derived from the understanding that Nigeria is her home. The all-female collection danced to the beats of culture adding a flair aspect both literarily and figuratively. Now, she looks to keep up with pace and release her second collection in a Year at The Fashions Finest UK with the drive to bring African Elegance back to the UK.
Hope Macaulay is an exciting and bold new luxury womenswear brand by an emerging Northern Irish designer.
Hope creates large expressive collaged paintings and transforms them into prints, combined with detailed beadings and knit to create her garments. She also creates her own embellishments, inspired by her passion for ceramic making, using Fimo clay and various fabrics and beads combined together. Hope's graduate collection, A Surreal Rome, featured at Graduate Fashion Week in London, is not a representation of reality but a world in which you may find in your dreams, inspired by the history, myths and art of Rome. She created her own mythical beings in a hallucinatory world through large expressive paintings and distorted, collage photographs. These have been combined into colourful busy prints, detailed beadings and chunky knits to create a powerful visual of A Surreal Rome within the garments.
Hope Macaulay garments are busy, bold and colourful experiences, each telling a surreal story.